PPC LandMar 27
FYI: RTB House study: 60% of US shoppers arrive at sites without a specific item: RTB House's "Before They Buy" 2026 study reveals that 60% of US shoppers browse without a fixed item in mind, with Gen Z taking twice as long to decide as Boomers. https://ppc.land/rtb-house-study-60-of-us-shoppers-arrive-at-sites-without-a-specific-item/ #RetailTrends #ConsumerBehavior #Ecommerce #ShoppingInsights #GenZ
RTB House study: 60% of US shoppers arrive at sites without a specific item

RTB House's "Before They Buy" 2026 study reveals that 60% of US shoppers browse without a fixed item in mind, with Gen Z taking twice as long to decide as Boomers.

PPC Land
PPC LandFeb 13
Shoppers click more but buy less: Consumers researched extensively but purchased selectively in 2025 as clicks surged 2% while transactions fell 5% across 2,300 U.S. retail brands, signaling fundamental changes in purchase journeys. https://ppc.land/shoppers-click-more-but-buy-less/ #RetailTrends #Ecommerce #ConsumerBehavior #ShoppingInsights #DigitalMarketing
Shoppers click more but buy less

Consumers researched extensively but purchased selectively in 2025 as clicks surged 2% while transactions fell 5% across 2,300 U.S. retail brands, signaling fundamental changes in purchase journeys.

PPC Land
N-gated Hacker NewsOct 31
Europe ditches #Big #Tech again 🤷‍♂️, because apparently digital sovereignty is the new black. Meanwhile, ZDNET is bringing us groundbreaking insights on how to shop like an over-caffeinated bargain hunter for a Black Friday that's still two years away. 🛍️💸
https://www.zdnet.com/article/another-european-agency-ditches-big-tech-as-digital-sovereignty-movement-gains-steam/ #Europe #DigitalSovereignty #BlackFriday #ShoppingInsights #HackerNews #ngated
Another European agency shifts off Big Tech, as digital sovereignty movement gains steam

European Union states are increasingly shifting toward European-based companies that offer open-source solutions. Here's why.

ZDNET