The story of the original who became the #underdog only to be put down.

https://www.notreble.com/buzz/2025/11/15/former-gl-employee-breaks-down-the-quiet-collapse-of-the-iconic-bass-brand/

I heard rumours months ago. Brushed it off b/c I was signed up for their newsletter & checked the website. Thought just their clearance/B stock shop was closing. Nope. The worst has happened.

#BBEsound is gone. Swollowed up by the investment firm or w/e you want to call it, #ServcoPacific. They own #FMIC (#Fender) & auto stuff, which owns #Reverb.com now. Steve Araujo works for #Cort now.

They could've sold or partnered w/ other medium co's. Kept competition. Now fender has everything Leo has done. Why not #ErnieBall? #Dean? #Schecter? …

#bass