Monday.com reports Google AI search changes impacting traffic acquisition: Monday.com executives acknowledged reduced search traffic from Google's algorithm updates and AI Overviews during Q2 2025 earnings call, affecting SMB customer acquisition. https://ppc.land/monday-com-reports-google-ai-search-changes-impacting-traffic-acquisition/ #MondayDotCom #GoogleAI #SearchTraffic #AlgorithmUpdates #SMBMarketing
Monday.com reports Google AI search changes impacting traffic acquisition

Monday.com executives acknowledged reduced search traffic from Google's algorithm updates and AI Overviews during Q2 2025 earnings call, affecting SMB customer acquisition.

PPC Land
Google executives contradict research on AI search traffic impact: Google leadership maintains artificial intelligence features increase website referrals while independent studies document substantial traffic declines for publishers. https://ppc.land/google-executives-contradict-research-on-ai-search-traffic-impact/ #Google #AI #ArtificialIntelligence #SearchTraffic #WebTraffic
Google executives contradict research on AI search traffic impact

Google leadership maintains artificial intelligence features increase website referrals while independent studies document substantial traffic declines for publishers.

PPC Land

1/ Search traffic is collapsing.
Google’s new AI Overviews now answer user queries directly in search—no click required.

📉 Global search traffic has dropped 15% in the past year, according to Similarweb.

#SearchTraffic #AIOverviews #GoogleSearch #DigitalMedia

#Business #Analyses
Zero-click marketing? · “I don’t think the full story is being told.” https://ilo.im/165p3n

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#Brand #Marketing #ContentMarketing #SearchEngine #SEO #ZeroClick #SearchTraffic #Conversion #Content #Website

»As #AI kills #searchtraffic, #Google launches #Offerwall.« Offerwall allows #publishers to offer readers various ways to access content, including micropayments, surveys, and watching ads. https://techcrunch.com/2025/06/26/as-ai-kills-search-traffic-google-launches-offerwall-to-boost-publisher-revenue/?eicker.news #tech #media #news
As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch

Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like micropayments, taking surveys, watching ads, and more.

TechCrunch
Publishers face an existential threat as AI-generated summaries replace traditional search traffic. Cloudflare CEO Matthew Prince warns: users are trusting AI over original content, and click-throughs are plummeting. The ratio of AI crawls to referrals is staggering — up to 60,000:1.
https://www.axios.com/2025/06/19/ai-search-traffic-publishers
#AI #Publishing #DigitalEconomy #WebTransformation #ContentMonetization #Cloudflare #GenerativeAI #SearchTraffic
Publishers facing existential threat from AI, Cloudflare CEO says

Search traffic referrals have plummeted as people increasingly rely on AI summaries.

Axios