Rumorists said, “SEO is dead.”
They kept saying it.
Years passed…
SEO didn’t die. But they might have. 🤣⚰️📈
Rest in peace to the myths.
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#SEOIsNotDead #SEOMyths #DigitalMarketing #SearchEvolution #AEO #GEO #MarketingTruth #SEOLife

From SEO to GEO: How AI Is Rewriting the Rules of Search - Hostvix
When people want information, they’ve long “Googled” it. But that era is shifting. AI-search tools like ChatGPT, Perplexity, Microsoft Copilot, Google’s Search Generative Experience (SGE) and others are gaining ground. Unlike classic search engines, where you often click through many links, generative AI systems try to give direct answers in clear language. This has big...
HostvixThe Case of the Vanishing #Hit Count: Rethinking Query Craftsmanship in a Post-Boolean World— Reflections from Day 2 of my FSCI 2025 workshop on AI‑powered search
👉 Understanding the Shift from Exact #Boolean Hits to the "Top-k" Results of #SemanticSearch and the Evaluated Hits of #DeepSearch.
By Aaron Tay
https://open.substack.com/pub/aarontay/p/the-case-of-the-vanishing-hit-count
#SearchEvolution #AcademicSearchChallenges #Discovery #InformationDiscovery #InformationLiteracy #infolit #TopK #SearchStrategy #booleanoperations #HitCount

The Case of the Vanishing Hit Count: Rethinking Query Craftsmanship in a Post-Boolean World— Reflections from Day 2 of my FSCI 2025 workshop on AI‑powered search
Understanding the Shift from Exact Boolean Hits to the "Top-k" Results of Semantic Search and the Evaluated Hits of Deep Search.
Aaron Tay's Musings about LibrarianshipGoogle Scholar turns 20 and finds itself in an academic midlife crisis! 📚 While still the reigning citation sovereign, it's watching AI tools slide into its DMs (Digital Manuscripts). Even the co-founder admits they're still figuring out how to summarize papers - turns out "TL;DR" isn't very scholarly! 🤓 #AcademicTech #SearchEvolution
https://news.slashdot.org/story/24/11/19/2218253/can-google-scholar-survive-the-ai-revolution

Can Google Scholar Survive the AI Revolution? - Slashdot
An anonymous reader quotes a report from Nature: Google Scholar -- the largest and most comprehensive scholarly search engine -- turns 20 this week. Over its two decades, some researchers say, the tool has become one of the most important in science. But in recent years, competitors that use artific...