#NPRFreshAir #TFG #LuckyLoser #SusanneCraig #RussBuettner

This was a deep look into the shiny Trump empire where if you scratch the golden surfaced, it's plywood everywhere. I recommend reading the transcript.

CRAIG: The power of repetition of that opening scene in "The Apprentice" can never be underestimated. And in some ways, I think it's the greatest political commercial of all time. And I think that that image then fueled his rise to the White House. I think a majority of Americans believed what they saw, that Donald Trump was a successful billionaire in New York who had come back from adversity and had built an empire from nothing because over and over, it was repeated, year after year, on that show.