Mastodawn

LISTEN: Upfronts 2026: Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and Oscars for Big Brands

https://fed.brid.gy/r/https://variety.com/2026/tv/news/disney-rita-ferro-grammys-super-bowl-oscars-abc-upfronts-1236744316/

Variety May 11

LISTEN: Upfronts 2026: Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and Oscars for Big Brands
#Variety #News #DailyVariety #Disney #RitaFerro #Upfronts

https://variety.com/2026/tv/news/disney-rita-ferro-grammys-super-bowl-oscars-abc-upfronts-1236744316/

Upfronts 2026: Rita Ferro on How Disney Leverages Cross-Platform Scale

Disney advertising chief Rita Ferro previews the Mouse's upfront presentation touting live events and cross-platform scale on 'Daily Variety' podcast.

Variety

Variety [Unofficial]Jan 16

Disney Sees Brisk Ad Sales for Oscars While Spotlighting Live Shows (EXCLUSIVE)

https://fed.brid.gy/r/https://variety.com/2026/tv/news/oscars-disney-advertising-super-bowl-grammys-live-shows-1236632874/

Variety Jan 16

Disney Sees Brisk Ad Sales for Oscars While Spotlighting Live Shows (EXCLUSIVE)
#Variety #News #Disney #Oscars #RitaFerro

https://variety.com/2026/tv/news/oscars-disney-advertising-super-bowl-grammys-live-shows-1236632874/

Disney Sees Brisk Ad Sales for Oscars While Spotlighting Live Shows

Variety

Variety [Unofficial]Oct 22, 2025

Disney Plans May 12 Upfront Showcase, With 2027 Super Bowl Ads on Tap

https://fed.brid.gy/r/https://variety.com/2025/tv/news/disney-may-12-upfront-showcase-2027-super-bowl-commercials-1236558756/

Variety Oct 22, 2025

Disney Plans May 12 Upfront Showcase, With 2027 Super Bowl Ads on Tap
#Variety #News #RitaFerro #SuperBowl2027 #Upfront

https://variety.com/2025/tv/news/disney-may-12-upfront-showcase-2027-super-bowl-commercials-1236558756/

Disney Plans May 12 Upfront Showcase, With 2027 Super Bowl Ads on Tap

Variety

Deadline May 13, 2025

Disney Streaming Platforms Now Reach 164M Monthly Active Users, Ad Chief Rita Ferro Says
#News #Disney #RitaFerro #Upfronts

https://deadline.com/2025/05/disney-streaming-reach-164-million-monthly-active-users-1236396050/

Disney Streaming Platforms Now Reach 164M Monthly Active Users, Ad Chief Rita Ferro Says

Disney's streaming outlets reach 164 million monthly active users, ad chief Rita Ferro said at the company's upfront presentation in New York.

Deadline

Deadline Jan 9, 2025

Disney Expands “Magic Words” Ad Feature To Live Programming, Touts Other Tech Advancements At CES Showcase
#News #Advertising #CES #Disney #RitaFerro

https://deadline.com/2025/01/disney-expands-magic-words-ad-feature-live-programming-ces-showcase-1236252181/

Disney Expands “Magic Words” Ad Feature To Live Programming, Touts Other Tech Advancements At CES Showcase

In a showcase event at CES, Disney said it is expanding its "Magic Words" advertising feature, introduced last year, to live programming.

Deadline

Variety Aug 1, 2024

Disney Sees 5% Uptick In Upfront Ad Sales Commitments
#Variety #News #Disney #RitaFerro #Upfront2024

https://variety.com/2024/tv/news/disney-upfront-2024-advertising-commitments-increase-1236093337/

Disney Sees 5% Uptick In Upfront Ad Sales Commitments

Disney said it expected a 5% rise in the amount of advertising commitments it secured in the industry's annual "upfront" market

Variety

Variety Jun 20, 2024

Disney’s Aggressive Bid for Streaming Ads Leaves Video Rivals Angry (EXCLUSIVE)
#Variety #News #Disney #RitaFerro #Streamingwars #Upfront

https://variety.com/2024/tv/news/disney-aggressive-upfront-rita-ferro-tv-advertising-streaming-1236042573/

Disney's Aggressive Bid for Streaming Ads Leaves Video Rivals Angry

Disney is trying to snatch advertising commitments in the TV upfront with steep discounts in TV-ad pricing rates, and the move nettles media rivals

Variety