Mastodawn

NBC, Seeking Big NBA Bounce, Needs to Turbocharge Games Once Reserved for Cable
#Variety #News #MikeTirico #NBA #NBCSports #RickCordella

https://variety.com/2025/tv/news/nbc-nba-bounce-turbocharge-games-cable-1236556728/

NBC, Seeking Big NBA Bounce, Needs to Turbocharge Cable Games

NBC is hoping for a business bonanza with a new deal for NBA games, but will have to bring broader audiences to matches once shown on cable networks

Variety

Variety Jul 25, 2024

NBC Bets Big On NBA For Streaming-Era Bounce
#Variety #News #Nba #NBCSports #NBCUniversal #RickCordella

https://variety.com/2024/tv/news/nbc-nba-big-bet-tv-sports-rick-cordella-1236084119/

NBC Bets Big On NBA For Streaming-Era Bounce

NBCUniversal is making a big bet on an NBA package that will put basketball on NBC twice a week in season and once a week on Peacock

Variety

Deadline Sep 22, 2023

Rick Cordella Elevated To President Of NBC Sports
#BreakingNews #Executives #Sports #MarkLazarus #NBCSports #NBCUniversal #Peacock #RickCordella

https://deadline.com/2023/09/rick-cordella-president-nbc-sports-nbcuniversal-1235553885/

Rick Cordella Named President Of NBC Sports

NBCUniversal has promoted veteran executive Rick Cordella to president of NBC Sports, reporting into Mark Lazarus, chairman of NBCUniversal Media Group. Cordella, who has served in a number o…

Deadline

Variety Sep 22, 2023

Rick Cordella Takes Reins at NBC Sports
#Variety #News #NBCSports #RickCordella

https://variety.com/2023/tv/news/rick-cordella-nbc-sports-president-1235732519/

Rick Cordella Named President of NBC Sports

Rick Cordella, a sports executive who has helped move games to NBCU's Peacock, will become president of NBC Sports

Variety