I randomly bought this book in a quirky bookshop in Copenhagen for the sole reason that it said all the wrong things right on the cover.

(Sales: the single most important profession. NLP™: not natural language processing but neuro-linguistic programming. Meta: the Meta Model™ and Meta Publications™.)

I just started reading it and boy oh boy, I was not disappointed. It's outrageously hilarious.

"Persuasion engineering".
https://openlibrary.org/works/OL3003250W/Persuasion_engineering

#RichardBandler #Sales #ArtificialScarcity