Before your next retail pitch, run these 3 brand assessments:

• Shelf differentiation test (5-second scan rule)
• Price justification audit (compare 3 direct competitors)
• Purchase decision trigger analysis (what makes buyers choose you)

Skip the generic brand guidelines. Focus on retail psychology.

#RetailStrategy #BrandAssessment #RetailPitching #BrandStrategy
#RetailPsychology #BrandPositioning #RetailMarketing #BrandingTools
#PremiumBranding #FoodRetail

Wandering Costco now. I have to laugh at the layout in one section of the store. As I am rounding the corner I observe mattresses on the right and alcohol on the left. Genius marketing or bad idea?
On a related note, I think Costco is lacking a baby section.

#costco #retail #retailpsychology