https://thescenedaily.com/gordon-ramsay-100th-restaurant.../ GORDON RAMSAY makes history with his 100th restaurant in London – a hotspot for gourmet food, lifestyle, and breathtaking city views

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Playa Kitchen La Jolla: A Fresh Dining Experience

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Fried chicken frenzy as Popeyes lands in Llanelli with 14‑hour queue

Llanelli was buzzing long before sunrise on Saturday as Popeyes threw open its doors at Parc Trostre, drawing one of the longest fast‑food queues the town has ever seen. The US fried chicken chain officially opened at 11am — but the first customers had already been waiting for 14 hours.

Among them was Ernie, who turned up at 9pm on Friday armed with determination and an appetite.

“I arrived at 9pm,” he said. “I heard about the giveaways and was really excited to try Popeyes.”

He wasn’t alone for long. Henry, who spotted the opening on Instagram, joined the queue soon after.

“I saw Popeyes in America, so I thought I’d come down to see what it was all about,” he said. “I joined Ernie and we made friends in the queue.”

By the time the shutters lifted, the line stretched across Parc Trostre Retail Park, with fans shrugging off the rain for a taste of the chain’s famous Louisiana‑style chicken.

The Llanelli branch — the fifth Popeyes to open in Wales — sits at Unit 15, just a short walk from the Scarlets’ stadium. It seats 74 diners and has created 81 new jobs locally.

Inside, customers were greeted with the brand’s signature menu: the cult‑favourite Chicken Sandwich, hot wings, tenders and wraps, all made with fresh chicken marinated for 12 hours in Popeyes’ Louisiana seasoning before being hand‑breaded for what the chain calls its “shatter‑crunch”.

Tom Crowley, Popeyes UK Chief Executive Officer, said the Llanelli launch showed once again how strong the appetite is for the brand in Wales.

“We’re really pleased to have opened our fifth restaurant in Wales,” he said. “Once again, fans in Wales have shown us how much love there is for Popeyes, and the Llanelli opening marks another exciting step in our growth journey. As always, the energy was amazing, and it’s a great feeling to bring the spirit of New Orleans to Llanelli.”

The opening follows recent launches in Cardiff, Newport and Swansea, with the chain rapidly expanding across the UK.

For Ernie and Henry — and the hundreds who queued behind them — the wait was all part of the fun.

“It was worth it,” Henry said. “And we made friends along the way.”

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Popeyes confirms Llanelli opening date – with free chicken for the first 100 customers

The US fried chicken brand announced the opening date today, confirming the new restaurant will launch at 11am at Parc Trostre Retail Park. Popeyes said the Llanelli site will be its fifth Welsh restaurant following openings in Swansea, Cardiff and Newport.

To mark what the company describes as its “first Welsh opening of 2026”, Popeyes says it will offer a series of giveaways on launch day. According to the chain, the first three people in the queue will receive free Deluxe Chicken Sandwiches for a year. The first 50 customers will receive branded merchandise, and the first 100 will be given a free Deluxe Chicken Sandwich.

Popeyes said the queue will officially open at 9am. The company pointed to its Swansea launch last autumn, where it claims some customers queued for 18 hours to be among the first through the door.

The chain says the Llanelli menu will include its signature Chicken Sandwich, wraps, hot wings and tenders, all made with fresh chicken marinated for 12 hours in its Louisiana seasoning blend and hand‑breaded for what it calls its “shatter‑crunch”. Sides will include Mac & Cheese, gravy and smoky beans.

Popeyes UK Chief Executive Officer Tom Crowley said:

“The excitement from Welsh fans never disappoints. Last autumn, our Swansea opening saw 18‑hour queues, following other successful launches in Cardiff and Newport. Opening our fifth restaurant in Wales is another key step in our growth journey, and we’re looking forward to welcoming Llanelli diners on the 7th February.”

The company says the new restaurant will seat 74 people and create 81 jobs locally. It will open in Unit 15 at Parc Trostre, replacing the former Pizza Hut site.

The Llanelli launch follows months of anticipation after Swansea Bay News first reported the chain’s plans for the town and its wider South Wales expansion.

Popeyes will hold a preview evening on 6 February, with the company inviting media and local guests to sample the menu ahead of opening day.

Related stories from Swansea Bay News

Fried chicken frenzy: Popeyes to open at Parc Trostre after Pizza Hut closure
First report confirming the chain’s move into Llanelli.

Popeyes marks 100th UK store with nationwide giveaway – Swansea fans included
The chain celebrates a major milestone with freebies across the UK.

18‑hour queues as Popeyes opens in Swansea
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Popeyes to open Swansea restaurant in former Topshop building this October
Early details on the brand’s major city centre site.

Popeyes to open at Swansea city centre location
Confirmation of the chain’s expansion into the heart of Swansea.

Fried chicken restaurant Popeyes to open in Swansea
The first hint of Popeyes’ arrival in South West Wales.

Cooper’s Hawk brings Roman-style pizzeria Piccolo Buco to Tampa

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Italian restaurant announces grand opening in area this week – WHIO TV 7 and WHIO Radio

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What DeMarco’s Italian Restaurant owners saw in Greenville’s West End

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Restaurant chain expands with Roslyn Heights acquisition

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Restaurant chain expands with Roslyn Heights acquisition

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