Yusuke SekineCracking a new market?
Identify local cultural tensions, then demonstrate how your brand can soothe them.
Show them you're not just foreign, you're their friend.
#RelievingCulturalTension #BrandStrategy #LearnedFromMarketingCases
Cracking a new market?
Identify local cultural tensions, then demonstrate how your brand can soothe them.
Show them you're not just foreign, you're their friend.
#RelievingCulturalTension #BrandStrategy #LearnedFromMarketingCases