A new one for the #PoorUX experience which I've not seen before. This is #Qualtrics who are doing a survey for #VanguardUK

Yup, they're asking for a "positive or negative numeric value" but not accepting "+4" because of the "+".

I think I figured out why Qualtrics as a product hasn't lived up to anyone's expectations. If I had the time maybe I'd comb through their open issues and unaddressed feature requests to see if there's a little cliff in 2021.

https://www.investors.com/news/technology/qualtrics-ipo-initial-public-offering-trades-thursday-xm-sap/

#surveys #surveyresearch #qualtrics #research #enshittification

Qualtrics IPO Raises $1.55 Billion, Exceeds Expectations As Stock Jumps

The Qualtrics IPO sold 51.7 million shares at $30, above its estimated price range of $27 to $29. The stock jumped by double digits as trading began.

Investor's Business Daily

I've sadly come to conclude that #qualtrics (my beloved survey platform started by some fresh-faced Mormon boys from BYU 20 years ago) has become kind of enshittified.

For almost 20 years the company has had requests to add pretty reasonable features like (definitely not an exhaustive list):

  • Vertical sliders
  • Text orientation in labels
  • non-numerical recodes (this has looked like it should for at least 15 years)
  • Parity in options between matrix, sliders, and side-by-side questions

Several others, too. Nope. At least a dozen highly reasonable feature requests still unaddressed for 15+ years. I got off the phone with customer service and their best answer for vertical sliders or CSS-rotated slider/matrix labels was "check our community help forums, though we don't support anything they say." It's the Google/Microsoft model: convince people to crowdsource their own workarounds to your product while you rake in the dough from tens of thousands of organizational contracts.

Qualtrics' revenue is close to $2B per year, and they are valued north of $15B.

The sad thing is that there seem to be so few viable alternatives.

#enshittification #surveys #surveyresearch #fuckthis

I manage a #sonasystems service and I am also the "brand administrator" for #qualtrics in my department. There's an issue with confidentiality; I wonder if some #research or #survey person knows a way around it:

SONA's "Qualtrics integration" instructions describe how to set things up so research participants can click the entry for a study on the SONA page and be taken to the corresponding Qualtrics survey, then--when finished with the survey--be redirected back to SONA with an anonymous record of their participation in Qualtrics.

The problem is that it's not anonymous. Not even a little. Not if you're both the SONA person and the Qualtrics person, which is probably the case in many institutions.

SONA does indeed replace the research participant's name in the URL info string with an "anonymous" ID number. That number is sent back to SONA for purposes of giving the research participant credit in SONA.

This process is only anonymous if you don't have access to both SONA and the Qualtrics survey: SONA gives a random (?) 5-digit ID number to each participant and send that to Qualtrics, which uses it to populate an embedded data field called id. Then at the end of the survey Qualtrics sends the same ID number back to SONA.

I'm looking at SONA and Qualtrics. Qualtrics gives me the "anonymous" ID number of every participant sent from SONA. SONA has the ID number paired with names in a fairly easy-to-access dashboard view for users with the roles "PI", "administrator," or (I think) "researcher".

So every student researcher doing "anonymous" survey projects can see the exact responses on surveys for each student participant, by name. It's not hard. I don't think any of my students is savvy enough to see this and pair the two values, or that they care, but this is Very Not Anonymous.

Is there some way around this where SONA-Qualtrics integration works, and is also actually anonymous, even if someone (e.g., me, the SONA administrator) has access to both the Qualtrics data and the SONA system?

[edit: Since finding this, I've been just deleting the ID data from the Qualtrics data when downloading. However, it's not an option to delete the embedded data variable until all data collection is finished ForEver, so the possibility of identifying participants who were promised anonymity remains until then; I can manage this for my students, but not for other faculty, and of course this all depends on my honesty. I do not want anything like this to depend on my honesty.]

#security #anonymity #confidentiality

Para la gente del sitio web #QuéOpinas: tengo 3 mascotas. No una, no dos ni más de tres. Exactamente tres. ¿Qué hago? 

#VocêOpina #VoceOpina #VarsityPlaza #VarsityPlazaLLC #Qualtrics #SurveyTaking #Encuesta #Encuestas #Sondeo #Sondeos

🧠🏔️ I’m sharing presentations from the Society for Judgment and Decision Making conference in #Denver at the URL below:

https://bsky.app/profile/byrdnick.com/post/3m6agtctbhc2b

My poster is about #argumentMapping and #learningScience. You will also find presentations about how to advance #cogSci with #AI tools, do #ProcessTracing in #Qualtrics without #coding, and avoid backfiring in #healthcare #nudges.

Follow to fight FOMO and enjoy #openAccess conferencing.

#SJDM25 #psychology #SciComm

This is a solution to a niche problem, but I was happy with it, so I'll share

If you use #Qualtrics for survey experiments you will want to share the exact survey - item wording, response options, order of items - as part of your open data, analysis code and study materials repository for all that righteous #reproducibility #OpenResearch karma

Problem is, the Qualtrics export of a survey puts each question and response option on a separate page, making the document effectively unreadable

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Congreso DEC México impulsa la transformación del Customer Experience

El IV Congreso DEC México 2025 fortaleció la profesionalización del Customer Experience. Informe nacional de madurez en CX


Por Deyanira Vázquez | Reportera                                        

El IV Congreso de Experiencia de Cliente DEC México 2025 marcó un avance histórico en la profesionalización del Customer Experience en el país. En esta edición, DEC México, en colaboración con Bain & Company, presentó el Primer Informe Nacional de Madurez en CX, un estudio pionero en su tipo.

El informe reveló el nivel real de desarrollo, integración tecnológica y alineación con propósito de las organizaciones mexicanas. Ofreció una radiografía estratégica sobre cómo la experiencia de cliente influye en la sostenibilidad, el talento y la innovación empresarial en México.

Los resultados mostraron que las empresas que combinaron propósito, tecnología y talento lograron mayor lealtad, resiliencia y reputación. La gestión de la experiencia dejó de ser un proceso operativo para convertirse en un motor estratégico de crecimiento.

El congreso que transforma la experiencia

“El nivel de madurez en CX ya no es una ventaja competitiva, es una condición de supervivencia”, afirmó David Arconada, presidente de DEC México. Explicó que el informe permitió conocer la posición del país y las oportunidades para convertir la experiencia en un valor humano y sostenible.

El Congreso celebró su cuarta edición como el principal foro latinoamericano en Experiencia de Cliente (CX) y Experiencia de Empleado (EX). En 2024 reunió a más de 400 líderes de CX, 200 empresas participantes y 12 ponencias magistrales de expertos internacionales.

La edición 2025 amplió su alcance con un enfoque en la intersección entre propósito, tecnología y talento humano. Demostró cómo la inteligencia artificial y la analítica avanzada fortalecieron la empatía, la personalización y la sostenibilidad empresarial.

Tecnología y propósito humano

El evento contó con el respaldo de patrocinadores estratégicos como Medallia, Qualtrics, Kantar, Beway Consulting, Numia y Pluthem. Estas alianzas impulsaron la transformación del ecosistema de CX y EX en México y América Latina.

“El Congreso es mucho más que un evento. Es un espacio de colaboración donde conectamos datos, tecnología y propósito para construir experiencias que inspiren confianza”, declaró Marta Santiago, directora general de DEC México.

El uso de inteligencia artificial permitió anticipar necesidades y comprender emociones a gran escala. No obstante, su valor se manifestó cuando se alineó con un propósito ético y humano, reforzando la confianza y promoviendo experiencias sostenibles. –sn–

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#NoticiasMX #PeriodismoParaTi #PeriodismoParaTiSociedadNoticias #BainCompany #BewayConsulting #Cdmx #conciertosMéxico #conferencia #customerExperience #CX #DavidArconada #DECMéxico #empresasMexicanas #EX #ExperienciaDeCliente #ExperienciaDeEmpleado #Información #InformaciónMéxico #innovación #InteligenciaArtificial #Kantar #laSostenibilidadYElPropósitoHumanoEnLaGestiónDeExperiencias_ #liderazgoEmpresarial #MartaSantiago #México #Medallia #Morena #noticia #noticias #NoticiasMéxico #NoticiasSociedad #Numia #Pluthem #qualtrics #SN #Sociedad #SociedadNoticias #SociedadNoticiasCom #sociedadNoticias #SociedadNoticiasCom #sostenibilidad #Tecnología

Qualtrics: You can just check this box to create "n/a" options for all the items in your slider table.

Me: Nice! Same for matrix tables, too?

Qualtrics: That is just preposterous. Now let me show you how you can repeat all your response labels in matrix tables.

Me: So handy! I assume this works the same for slider tables.

Qualtrics: Why would anyone want that?

#qualtrics #survey #software #features #MissedOpportunities