Mastodawn

RE: https://flipboard.com/@wsj/business-b1985f4jz/-/a-T6_YAnIFSTSuzZdNlac-EA%3Aa%3A248213600-%2F0

“Instead of paying humans to join focus groups and complete surveys, #Auru uses thousands of #AI agents, or bots, to simulate human responses. It feeds #demographic and psychographic information into its models to create human profiles that match clients’ needs, and the results those bots spit out are being used for product #development, #pricing, identifying new customers and political #polling.”

Researchers have warned about the inaccuracies of treating #LLMs as human proxies (https://doi.org/10.1007/s10462-025-11297-5), but I wouldn’t be surprised #languageModels beat #qualitative interpretation of non-representative focus groups.

#marketing #psychometrics #statistics #quantMethods #philSci #metascience #business

Quirkos Software 3d ago

First copies of our qualitative research textbook have arrived! Will be available soon...

#Qualitative #Research #TextBook

Ricarda Braukmann Feb 11

This week is #LoveDataWeek and I just presented the new version of our #qualitative data guide at an event of Flemish Research Data Network #LoveData26 #FAIRData #OpenScience https://doi.org/10.5281/zenodo.8319060

Making Qualitative Data Reusable - A Short Guidebook For Researchers And Data Stewards Working With Qualitative Data

This guidebook aims to give an overview of the challenges associated with making qualitative data reusable as well as providing guidance on how reusability can be improved and addressed at all stages of the research data life cycle. The guide includes a set of decision trees (also published separately and available at doi.org/10.5281/zenodo.18390982) that researchers and data stewards can use to evaluate the options for making qualitative data reusable that are most suited for their projects. This is the third version of the guide which incorporated community feedback and extended the available information. The guide now includes a section on preregistration of qualitative data and ethical aspects including the CARE principles.

Zenodo

Alexander Gerber Dec 27

"[...] recently, they're also interested in #qualitative questions of #purpose, of human #flourishing, and of being a thriving family. And I think these are more important questions."
https://www.businessinsider.com/5-kinds-of-capital-that-can-save-generational-wealth-advisor-2025-11

Why most rich families lose their fortunes, and how they can avoid it

Jay Hughes, a pioneer in family wealth, shares the five capitals he believes keep fortunes from fading.

Business Insider

Quirkos Software Dec 10

11 journal articles from 2025 that show the breadth and depth of qualitative research. Our annual roundup of qualitative research projects that used Quirkos is here!

https://www.quirkos.com/blog/post/quirkos-unwrapped-2025-11-fantastic-articles-by-quirkos-users-published-this-year/

#qualitative #research

Quirkos Unwrapped 2025: 11 fantastic articles by Quirkos users, published this year

It's been another brilliant year for Quirkos! We released our latest offline version, Quirkos 3, which brings the offline desktop version of Quirkos in line with all the interface updates and new features from Quirkos Web. This has provided a much more simple foundation to build on future releases, so

Quirkos Qualitative Research Blog

Quirkos Software Dec 1

Excited to be sponsoring the Society for Research into Higher Education (SRHE) annual conference this week!

#research #higherEd #qualitative

Yaqub. M Nov 24

Just finished up with all the transcription of Focus Group Discussions and Key Informant Interviews. Though cumbersome process but a real treat for learning
#Ideation #FGDs #KII #Qualitative #Research

T. T. Perry Nov 18

If you write an autoethnogaphy with someone else, that's "Collaborative Autoethnography".

Here's a slide show I prepared based on the book by Chang, Ngunjiri, and Hernandez (2013). This will introduce you to a range of models for completing an autoethnography with collaborators.

https://docs.google.com/presentation/d/1hv7JNoweMu2YNGRiL9bzjkNCoo8a8OstM9DEyrSePmY/edit?usp=sharing

#Qualitative #AcademicChatter #Sociology

Autoethnography for Two and More

Autoethnography for Two and More Collaborative Autoethnography By Chang, Ngunjiri, and Hernandez Slides created by T. T. Perry for Genital Autonomy Collective, Nov. 2024

Google Docs

T. T. Perry Nov 17

Are you interested in autoethnography? Here is a slide show I made to introduce others to autoethnography and prepare them to begin working on a collaborative research project. It is an adaption of Heewon Chang's "Autoethnography as Method" (2008).

https://docs.google.com/presentation/d/1SeJnLYJUHtsRqioLCN2damSuztIx6AwMdfRiUo1Eo3w/edit?usp=sharing

Source book: https://www.taylorfrancis.com/books/mono/10.4324/9781315433370/autoethnography-method-heewon-chang

#Sociology #Qualitative #AcademicChatter