Just in time for the holidays: a founding masterpiece of modern typography.

https://letterformarchive.org/shop/nkf-piet-zwarts/?zldmn #typography #avantgarde #20thCentury #PietZwart #GraphicDesign #design #designers #gifts

See you tonight! https://letterformarchive.org/shop/piet-zwart-brand-architect-exhibition-reception/

#PietZwart #Typography #Exhibitions #GraphicDesign

NKF: Piet Zwart’s Avant-Garde Catalog for Standard Cables, 1927–1928

Zwart’s innovative use of bold typography, dynamic layouts, and photomontage transformed otherwise dull topics into avant-garde masterpieces.⁠

Grab the facsimile: https://letterformarchive.org/shop/nkf-piet-zwarts/

#PietZwart #ModernistDesign #NewTypography #DutchDesign #Ad

New from Letterform Archive Books! NKF: Piet Zwart’s Avant-Garde Catalog for Standard Cables, 1927–1928.

A legendary masterpiece for a Dutch cable company that helped rewrite the rules of modern typography, Zwart’s NKF catalog remains a sought-after touchstone of art and design history.

This first-ever facsimile reproduces the complete book with exacting details and in its original format.

https://letterformarchive.org/shop/nkf-piet-zwarts/?utm_source=mastodon

#LetterformArchive #PietZwart #NKF #Typography #DutchDesign #GraphicDesign #Ad

1. Trend List: Wiggles, 2011–2016 https://trendlist.org/search?start=120&height=150&spacing=5&trends%5B%5D=wiggles
2. Piet Zwart: NKF, 1928 https://letterformarchive.org/shop/nkf-piet-zwarts/?utm_source=mastodon&utm_medium=social&utm_campaign=zwart

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🔴 The Daily Heller: Piet Zwart’s Best Client
Feat.: Letterform Archive @letterformarchive 1927–1928 NFK catalog (Piet Zwart’s Avant-Garde Catalog For Standard Cables)

By Steven Heller IG: @TheDailyHeller at @print_mag
#design #PietZwart #NewTypography

https://www.printmag.com/daily-heller/the-daily-heller-piet-zwarts-best-client/

Piet Zwart’s typographic masterpiece for a Dutch cable company redefined catalog design. Join us Thursday, Nov. 14 for an online conversation with Paul Stirton, whose new essay “Piet Zwart, NKF, and the New Typography” appears in the supplement of our new facsimile. Stirton will present in discussion with artist and writer Elizabeth Meggs. https://letterformarchive.org/shop/salon-series-51-nkf/

#NKF #PietZwart #NewTypography #Typography #GraphicDesign

Piet Zwart, 50,000 / 13,000 / 50,000 for NKF, ca. 1925. Like many of Zwart’s designs, this ad uses only metal type, rules, and border elements. https://oa.letterformarchive.org/item?workID=lfa_netherlands_0011

#Typography #GraphicDesign #DutchGraphicDesign #PietZwart