Hyundai Card overtook Samsung Card to reclaim the No. 2 spot in South Korea’s personal credit sales market share in Q4 2023, driven by aggressive year-end customer retention strategies, while both firms intensify competition in the PLCC sector.
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Hyundai Card and Samsung Card Vie for No. 2 Spot in Personal Credit Sales Market Share

Hyundai Card overtook Samsung Card to reclaim the No. 2 spot in South Korea’s personal credit sales market share in Q4 2023, driven by aggressive year-end customer retention strategies, while both firms intensify competition in the PLCC sector.

Yonhap Infomax