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YouTube steps up roll out of Shorts ads
The article discusses the expansion of YouTube Shorts ads to more advertisers, as the feature transitions from beta to general availability. This new ad format allows marketers to choose Shorts ads as a video format and integrate them with in-stream ...
Read more at https://interactiveonline.com/youtube-steps-up-roll-out-of-shorts-ads/?feed_id=2143
Google Bard can now answer questions about YouTube videos
In a recent update, Google Bard has been equipped with the ability to answer questions and provide summaries regarding the content of YouTube videos. This development is anticipated to not only enhance user experience but also bring about higher enga...
Read more at https://interactiveonline.com/google-bard-can-now-answer-questions-about-youtube-videos/?feed_id=2113
Microsoft launches new tool for enhanced ad revenue analytics
Microsoft has introduced a new analytics dashboard called Monetize Insights that aims to aid publishers in measuring their advertising revenue more efficiently. This new dashboard is now available globally on Microsoft Monetize, its supply-side platf...
Read more at https://interactiveonline.com/microsoft-launches-new-tool-for-enhanced-ad-revenue-analytics/?feed_id=2107
Google Merchant Center is removing 4 GA4 attribution models
The Google Merchant Center is making changes that will impact the way marketers analyze and attribute conversions as well as the tools available to them. As of April 2024, Google Merchant Center will remove the ability to select four rules-based attr...
Read more at https://interactiveonline.com/google-merchant-center-is-removing-4-ga4-attribution-models/?feed_id=2029
Google Merchant Center Next will soon support supplemental feeds
The article announces that Google Merchant Center Next (GMC Next) will soon support rules and supplemental feeds, early next year. This comes as an update to the existing Google Merchant Center, which already supports these features. GMC Next, a simp...
Read more at https://interactiveonline.com/google-merchant-center-next-will-soon-support-supplemental-feeds/?feed_id=1981
Google Local Service Ads rolls out impression share data
In November, Google rolled out impression share data for Local Service Ads (LSAs). This data is crucial for marketers to assess the visibility and effectiveness of their ad campaigns, enabling them to optimize more efficiently. The impression share i...
Read more at https://interactiveonline.com/google-local-service-ads-rolls-out-impression-share-data/?feed_id=1927
Google Analytics 4 audiences are rolled out on Google Ads
The latest update from Google allows marketers to create and apply Google Analytics 4 audiences directly within Google Ads. This new capability enables marketers to build Analytics audiences, including predictive audiences, using the Audience Manager...
Read more at https://interactiveonline.com/google-analytics-4-audiences-are-rolled-out-on-google-ads/?feed_id=1861
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