PPC LandFYI: Basis case study claims 6:1 ROAS on adventure brand paid social: Basis reports a full-funnel paid social campaign returned 6:1 ROAS and 1.8 million dollars for a global adventure brand, cutting CPA to 30 dollars from 50-60. https://ppc.land/basis-case-study-claims-6-1-roas-on-adventure-brand-paid-social/ #ROAS #PaidSocial #DigitalMarketing #Advertising #SocialMediaMarketing
ICYMI: Basis case study claims 6:1 ROAS on adventure brand paid social: Basis reports a full-funnel paid social campaign returned 6:1 ROAS and 1.8 million dollars for a global adventure brand, cutting CPA to 30 dollars from 50-60. https://ppc.land/basis-case-study-claims-6-1-roas-on-adventure-brand-paid-social/ #ROAS #PaidSocial #DigitalMarketing #AdventureBrand #MarketingStrategy
Basis case study claims 6:1 ROAS on adventure brand paid social: Basis reports a full-funnel paid social campaign returned 6:1 ROAS and 1.8 million dollars for a global adventure brand, cutting CPA to 30 dollars from 50-60. https://ppc.land/basis-case-study-claims-6-1-roas-on-adventure-brand-paid-social/ #ROAS #PaidSocial #DigitalMarketing #AdventureBrand #SocialMediaMarketing
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Interactive OnlineYouTube steps up roll out of Shorts ads
The article discusses the expansion of YouTube Shorts ads to more advertisers, as the feature transitions from beta to general availability. This new ad format allows marketers to choose Shorts ads as a video format and integrate them with in-stream ...
Read more at https://interactiveonline.com/youtube-steps-up-roll-out-of-shorts-ads/?feed_id=2143
Google Bard can now answer questions about YouTube videos
In a recent update, Google Bard has been equipped with the ability to answer questions and provide summaries regarding the content of YouTube videos. This development is anticipated to not only enhance user experience but also bring about higher enga...
Read more at https://interactiveonline.com/google-bard-can-now-answer-questions-about-youtube-videos/?feed_id=2113
Microsoft launches new tool for enhanced ad revenue analytics
Microsoft has introduced a new analytics dashboard called Monetize Insights that aims to aid publishers in measuring their advertising revenue more efficiently. This new dashboard is now available globally on Microsoft Monetize, its supply-side platf...
Read more at https://interactiveonline.com/microsoft-launches-new-tool-for-enhanced-ad-revenue-analytics/?feed_id=2107
Google Merchant Center is removing 4 GA4 attribution models
The Google Merchant Center is making changes that will impact the way marketers analyze and attribute conversions as well as the tools available to them. As of April 2024, Google Merchant Center will remove the ability to select four rules-based attr...
Read more at https://interactiveonline.com/google-merchant-center-is-removing-4-ga4-attribution-models/?feed_id=2029
