Digiconomy3d ago

AI Max rolling out to Standard Shopping is worth taking seriously - but not because it turns Standard Shopping into Performance Max. It does not. What it does is expand query matching and optimisation signals on top of your existing structure.

The single biggest factor in how well it performs? Your product feed. Fix titles, descriptions, and custom labels first.

#GoogleAds #AIMax #PaidSearch

https://www.digiconomy.online/insights/ai-max-standard-shopping-strategy/

AI Max for Standard Shopping: Strategy Guide | Digiconomy

AI Max is expanding to Standard Shopping campaigns. Here's what that means for feed quality, bidding control, and your testing approach in 2026.

Digiconomy
DigiconomyMay 28

Google's real-time policy reviews surface compliance issues during ad creation, not after submission. For teams running AI-powered campaigns at scale, removing that approval friction means cleaner campaign starts, better conversion data from day one, and less time firefighting rejected assets.

The rollout extends through 2026. Worth understanding now.

#GoogleAds #PaidSearch #AIPPC

https://www.digiconomy.online/insights/real-time-ad-policy-reviews-paid-search/

Real-Time Ad Policy Reviews: What Changes for PPC | Digiconomy

Google's real-time policy reviews for RSAs cut approval delays at creation. Here's what it means for AI-powered paid search campaign workflows.

Digiconomy
DigiconomyMay 14

Google has quietly updated its Ads docs: search terms reports may now reflect AI-inferred intent rather than what users actually typed or spoke. Lens, AI Mode, autocomplete - none produce clean literal queries.

The practical upshot: treat the report as directional signal, not ground truth. Cross-reference with conversion data before excluding anything.

#PPC #GoogleAds #PaidSearch

https://www.digiconomy.online/insights/search-terms-report-intent-approximation/

Google Ads Search Terms Report: Intent Approximation | Digiconomy

Google's search terms report now shows 'best approximation of user intent', not actual queries. Here's what that means for PPC data quality.

Digiconomy
GNU/Matt  May 1

Is anyone paying for #kagi_search or using the #orionbrowser they're making?

What do you think? I am thinking of trying their 100 search trial, but interested in how paying customers feel about it? I am a usually a #ddg user and have mostly weened myself off of Google.

Does kagi have their own crawler? If not where are their results coming from?

#search #paidsearch #privacy #freedomisntfree

Reddit Tech VN BotJan 25
Một công ty SaaS kỳ Series A đốt $47K cho Google Ads rồi ngừng sau 3 tháng vì CPM quá cao so với outbound. Nhưng họ đánh giá sai: so sánh traffic lạnh với kênh ấm, bỏ qua giai đoạn ramp-up, và không đo đúng chỉ số. Đối thủ cùng ngành kiên nhẫn 6 tháng – giờ chiếm 28% pipeline với CAC thấp hơn 15%. Bài học: Đừng so sánh kênh mới với kênh tốt nhất hiện có. Đo lường đúng giai đoạn – tăng trưởng cần thời gian. #MarketingStrategy #SaaSgrowth #PaidSearch #GrowthMarketing #ChiếnLượcMarketing #TăngTrưởn
Reddit Tech VN BotJan 22

🔎 Khi mới bắt đầu (Pre‑PMF) trong B2B SaaS, đừng vứt bỏ quảng cáo trả phí chỉ vì CAC cao hay Payback 24 tháng. Điều quan trọng: tạo khối lượng khách hàng với CAC hợp lý.

📈 Giai đoạn Growth (đã xác nhận PMF) cần: khối lượng + LTV:CAC ≥1:1, Payback ≤18 tháng.

🚀 Giai đoạn Scale yêu cầu mọi chỉ số nền tảng đều đạt.

🛠 Công cụ tính toán giúp tùy chỉnh tiêu chí theo từng giai đoạn, đưa ra quyết định GO / PILOT / FIX.

#B2B #SaaS #Marketing #Growth #PaidSearch #QuảngCáo #Startup #KinhDoan

PPC LandNov 6, 2025
Adthena becomes first Google Trusted Trademark Partner for paid search: Adthena achieves Google Trusted Trademark Partner status after year-long collaboration, establishing automated brand protection benchmark for trademark infringement in Google Ads. https://ppc.land/adthena-becomes-first-google-trusted-trademark-partner-for-paid-search/ #Adthena #GoogleAds #TrademarkProtection #PaidSearch #DigitalMarketing
Adthena becomes first Google Trusted Trademark Partner for paid search

Adthena achieves Google Trusted Trademark Partner status after year-long collaboration, establishing automated brand protection benchmark for trademark infringement in Google Ads.

PPC Land
On DigitalsOct 30, 2025

Drive More Conversions with Expert PPC Management Services

Investing in professional PPC management services is one of the most effective ways to generate immediate results and measurable ROI. At On Digitals, our team of certified specialists crafts data-driven ad campaigns that target the right audience at the right time.

Website: https://ondigitals.com/ppc-management-service/
#ppcmanagementservices #digitaladvertising #paidsearch #OnDigitals

agrowthOct 7, 2025
🚀 Google Ads Cost in 2025: What’s Changing & Why It Matters
CPCs are climbing — but smart advertisers are cutting costs through better Quality Scores, long-tail keywords, and data-led optimization.
Learn how to plan your 2025 budget the smart way 👇
👉 https://agrowth.io/blogs/google-ads/how-much-do-google-ads-cost
#GoogleAds #DigitalMarketing #PaidSearch #Agrowth #AdStrategy #CPC
How Much Google Ads Cost in 2025?

Explore how much Google Ads cost to plan your Google Ads budget strategically and make smarter decisions for your campaigns.

AGrowth.io
tech news ᳇ eicker.newsJul 15, 2025
During #Amazon’s #PrimeDay event, US #ecommerce sales reached $24.1 billion, a 30.3% increase from the previous year. #GenerativeAI traffic to retail sites surged by 3,300% year-over-year. While AI-driven traffic grew, it remains smaller than other channels like #paidsearch and #socialmedia #influencers. https://techcrunch.com/2025/07/14/prime-day-event-drove-over-24b-in-u-s-e-commerce-sales-gen-ai-traffic-was-up-3300/?eicker.news #tech #media #news
Prime Day event drove over $24B in US e-commerce sales, GenAI traffic was up 3,300% | TechCrunch

Amazon's Prime Day, which leads to an overall boost to U.S. e-commerce thanks to competitive sales, saw a significant increase in retail traffic driven by generative AI products, including chatbots and browsers.

TechCrunch