Ms. Que BanhA #British fashion and lifestyle magazine found itself in the middle of a #SocialMedia storm after introducing an #AI with an #Arabic name and appearance as their newest “editor” this week.
#SheerLuxe shared pictures of Reem, who they said was an “AI enhanced team member” on their #Instagram page in a post that included a “selfie” of the AI with the editor-in-chief, an outfit of the day snapshot complete tagged brandnames, Reem’s “lunch”, and a peek at the contents of “her” purse and desk setup.
The #OnlinePublication came under fierce #criticism from its audience, who questioned the ethics of “hiring” an #AIstaff member in a period when #journalists and other #MediaProfessionals face threats to their livelihoods due to the technology.
They also expressed frustration at what they said was a deliberate choice to use the name and likeness of a #WomanOfColour in an industry where they are already #underrepresented.
