IAB Tech Lab releases PAIR 1.1 protocol to simplify encrypted data matching: New version clarifies encoding standards and introduces Open PAIR prebid module for broader industry adoption. https://ppc.land/iab-tech-lab-releases-pair-1-1-protocol-to-simplify-encrypted-data-matching/ #IABTechLab #PAIRProtocol #DataPrivacy #EncryptedData #AdTech

IAB Tech Lab launches PAIR protocol for first-party data matching: New open standard enables advertisers and publishers to match audiences privately without third-party cookies. https://ppc.land/iab-tech-lab-launches-pair-protocol-for-first-party-data-matching/?utm_source=dlvr.it&utm_medium=mastodon #IABTechLab #PAIRprotocol #FirstPartyData #DataPrivacy #DigitalAdvertising