The #SEO community is now turning against #ownedmedia in favor of "being part of the conversation".

In other words, "go spam #reddit with your crap self-promotional content" so the LLMs will (hypothetically - not theoretically) include your brand in their citations.

#thiswillnotendwell

I'm much more fond of the idea of taking advantage of federation on "owned media". It's still in its infancy but it's improving.

And anyone who operates a #wordpress blog is only an #activitypub plugin away from federating their content.

Meet FLOSS

https://mobilizon.pl/events/8827493c-b06d-42fa-8410-a2735d5ed49b