PPC LandMar 10
ICYMI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #OutOfHomeAdvertising #DigitalMarketing #AdvertisingTrends #DOOH #MarketingStatistics
US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown

US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.

PPC Land
VTC News BotDec 18

Chicilon Digital Media chính thức dừng khai thác kênh truyền thông sân bay để tập trung vào chiến lược mới, phù hợp với xu hướng số hóa trong ngành quảng cáo ngoài trời. Quyết định này đánh dấu bước chuyển mình trong bối cảnh công nghệ và hành vi tiêu dùng thay đổi mạnh mẽ.

#ChicilonDigitalMedia #QuảngCáoSânBay #SốHóa #OutofHomeAdvertising #DigitalTransformation #Marketing #TruyềnThông #OOH #DigitalMedia #ChuyểnĐổiSố

https://vtcnews.vn/chicilon-digital-media-dung-khai-thac-kenh-truyen-thong-sa

PPC LandNov 25
Broadsign acquires Place Exchange in out-of-home consolidation deal: Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors. https://ppc.land/broadsign-acquires-place-exchange-in-out-of-home-consolidation-deal/ #OutOfHomeAdvertising #ProgrammaticAdvertising #DigitalSignage #AdvertisingTechnology #MarketingStrategy
Broadsign acquires Place Exchange in out-of-home consolidation deal

Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.

PPC Land
PPC LandAug 5, 2025
MRC opens public comment for out-of-home audience measurement standards phase 2: Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization. https://ppc.land/mrc-opens-public-comment-for-out-of-home-audience-measurement-standards-phase-2/ #OutOfHomeAdvertising #AudienceMeasurement #MediaRatingCouncil #Standardization #Marketing
MRC opens public comment for out-of-home audience measurement standards phase 2

Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization.

PPC Land
PPC LandAug 5, 2025
JCDecaux India unlocks programmatic targeting at Bengaluru International Airport: Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions. https://ppc.land/jcdecaux-india-unlocks-programmatic-targeting-at-bengaluru-international-airport/ #JCDecaux #ProgrammaticAdvertising #BengaluruAirport #DigitalMarketing #OutOfHomeAdvertising
JCDecaux India unlocks programmatic targeting at Bengaluru International Airport

Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.

PPC Land
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PPC LandApr 5, 2025
ICYMI: Bauer Media completes acquisition of Clear Channel Europe-North for $625 million: Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries. https://ppc.land/bauer-media-completes-acquisition-of-clear-channel-europe-north-for-625-million/ #BauerMedia #ClearChannel #Acquisition #OutOfHomeAdvertising #MediaIndustry
Bauer Media completes acquisition of Clear Channel Europe-North for $625 million

Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.

PPC Land
PPC LandApr 3, 2025
ICYMI: Bauer Media completes acquisition of Clear Channel Europe-North for $625 million: Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries. https://ppc.land/bauer-media-completes-acquisition-of-clear-channel-europe-north-for-625-million/ #BauerMedia #ClearChannel #MediaAcquisition #OutOfHomeAdvertising #Advertising
Bauer Media completes acquisition of Clear Channel Europe-North for $625 million

Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.

PPC Land
PPC LandFeb 6, 2025
ICYMI: Broadsign debuts AI tool for out-of-home ad creative approvals: New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025. https://ppc.land/broadsign-debuts-ai-tool-for-out-of-home-ad-creative-approvals/ #Broadsign #AI #OutOfHomeAdvertising #CreativeApproval #AdTech
Broadsign debuts AI tool for out-of-home ad creative approvals

New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.

PPC Land
PPC LandJan 11, 2025
ICYMI: ECN and VIOOH partnership brings programmatic digital out-of-home to European offices: Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe. https://ppc.land/ecn-and-viooh-partnership-brings-programmatic-digital-out-of-home-to-european-offices/ #DigitalMarketing #OutOfHomeAdvertising #ProgrammaticAdvertising #OfficeMarketing #VIOOH
ECN and VIOOH partnership brings programmatic digital out-of-home to European offices

Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe.

PPC Land