"Deepfake fraud has gone “industrial”, an analysis published by AI experts has said.
Tools to create tailored, even personalised, scams – leveraging, for example, deepfake videos of Swedish journalists or the president of Cyprus – are no longer niche, but inexpensive and easy to deploy at scale, said the analysis from the AI Incident Database.
It catalogued more than a dozen recent examples of “impersonation for profit”, including a deepfake video of Western Australia’s premier, Robert Cook, hawking an investment scheme, and deepfake doctors promoting skin creams.
These examples are part of a trend in which scammers are using widely available AI tools to perpetuate increasingly targeted heists. Last year, a finance officer at a Singaporean multinational paid out nearly $500,000 to scammers during what he believed was a video call with company leadership. UK consumers are estimated to have lost £9.4bn to fraud in the nine months to November 2025."
https://www.theguardian.com/technology/2026/feb/06/deepfake-taking-place-on-an-industrial-scale-study-finds
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