It's done. First draft complete. ✅

I've just finished writing Being Unique: Turning Curiosity, Creativity, and Courage into Your Competitive Edge - and I'll be honest, this one feels different from everything I've written before.

This book is personal.

It starts with a round-headed kid named Oblio - from the movie cartoon The Point by Harry Niilson and narrated by Ringo Starr. Oblio? He was the only person in a land where everyone, by law, must have a point.

I first saw that animated film as a teenager, and something in that story never left me. It's why I named my publishing imprint Oblio Press. It's why my Tesla is named Oblio. And it's the beating heart of this book. It's why the book will roll out through obliopress.com

Because here's what I've come to believe after 30 years on stage as a futurist:

The safe path to tomorrow is now the riskiest route.

Being Unique argues that in a world where AI is mastering the ordinary, your greatest competitive advantage isn't what you know.

It's how uniquely you think, question, and create.

The book takes readers on a journey through:

→ The science of uniqueness, and why paradigm shifts always come from the "odd ones out" (thank you, Thomas Kuhn!)

→ The link between curiosity and differentiation, and what Curious George can teach us about innovation!

→ The power of rebellion, and what Grace Hopper's refusal to accept the status quo built for the world.

→ Why we all need to be the rebels, the misfits, the outliers who were so loved by the late Steve Jobs. He knew the beating heart of innovation lay within the minds of the outcasts.

→ Why unique skills are the new global currency, and how to develop yours

→ The Unique Toolkit — a practical framework for discovering and weaponizing what makes you different

The manuscript now heads to my wife and business partner. She's been the key editor on all 42 books before this one. When it comes out in print is up to her - and I will wait patiently. It might need some work.

But here's the key thing - to everyone who has ever been told to fit in, tone it down, or stop asking uncomfortable questions:

This book is for you!!!!

Onwards! 🚀

**#BeingUnique** **#Innovation** **#Futurist** **#Leadership** **#Curiosity** **#Creativity** **#Courage** **#OblioPress**