A distant view of Norwich Cathedral from Norwich Castle. Work on the cathedral began in the late 11th century by Bishop Herbert de Losinga. 📸 My own. #MedievalMonday #NorwichCastle

One of the Binham Bracteates - a decorated gold disk worn as a pendant which was discovered as part of hoard in 2004 at Binham in Norfolk. Dating to 475–525, the pendant is part of the collections at Norwich Castle. 📸 My own. #FindsFriday #NorwichCastle

The ‘Winfarthing Pendant’ - a 7th century Anglo-Saxon disc brooch that was discovered by a metal detectorist in 2015 at Winfarthing, near Diss in South Norfolk. Now part of the collections at Norwich Castle. 📸 My own. #FindsFriday #Winfarthing #NorwichCastle #Norfolk

A gold and silver torc that was discovered in south-west Norfolk in 2003 on the surface of a ploughed field. Iron Age in date, the torc is now part of the collections at Norwich Castle.
📸 My own. #FindsFriday #IronAge #NorwichCastle

Detail from the Harford Farm Brooch - a 7th century Anglo-Saxon disk brooch, originally made in Kent. The brooch was found during excavations at Harford Farm in Norfolk. Part of the collections at Norwich Castle Museum and Art Gallery. 📸 My own. #FindsFriday #NorwichCastle

I have huge distaste for this brand that is currently being lauded in the #graphicDesign media. It's simply weak #design. The #type offers nothing. The shape suggests that #NorwichCastle holds the exclusive rights to crenellations.
No part of this in any way tells me anything about that particular castle, or why it's unique. It basically says "generic castle"
It's a perfect example of something that happens too frequently in design; the lure of something new, shiny and fashionable