"Traditional social media companies like Facebook and Instagram have been successful because they can lock in users and control the entire experience. But Bluesky is designed to give users control and power, something that makes monetization less straightforward."

Or... hear me out... you could not seek to monetize social media.

People have been engaged in social media for EIGHT years (and more) without selling data.

https://techcrunch.com/2024/12/05/bluesky-ceo-jay-graber-is-reshaping-social-media-but-advertising-isnt-off-the-table/

#nonCapitalist #alternativeSocialMedia

Bluesky CEO Jay Graber isn't ruling out advertising | TechCrunch

Bluesky has blown up this year thanks to a vibrant community of posters, user customization choices, and a decentralized protocol that doesn't lock users

TechCrunch