So, you make something to get people to invest, but were planning on closing the studio anyway?

I want Microsoft and Xbox to just die now!

Microsoft Apparently Already Knew It Would Be Closing Ninja Theory When It Announced Senua

https://www.gamespot.com/articles/microsoft-apparently-already-knew-it-would-be-closing-ninja-theory-when-it-announced-senua/

#Microsoft #Xbox #NinjaTheory #Senua #Labor #Gaming

Microsoft was reportedly already planning Ninja Theory split when it announced Senua at the Xbox Games Showcase, with the reveal intended to draw in investors

Senua was revealed less than three weeks ago

GamesRadar+
لماذا أعلنت مايكروسوفت عن لعبة جديدة من تطوير استوديو Ninja Theory رغم خططها لإغلاق الاستوديو؟ هل كانت Senua مجرد محاولة لجذب المستثمرين؟ #games #ألعاب # #NinjaTheory #Senua https://www.saudigamer.com/why-microsoft-announced-ninja-theory-new-game-despite-plans-to-shut-the-studio-down/
لماذا أعلنت مايكروسوفت عن لعبة جديدة من تطوير استوديو Ninja Theory رغم خططها لإغلاق الاستوديو؟ - سعودي جيمر

عندما اعتلت Microsoft منصة Xbox Games Showcase في وقت سابق من هذا الشهر، كشفت عن Senua، الفصل الجديد من سلسلة Hellblade التي يطورها

سعودي جيمر

🎮 Microsoft celebra Senua, ma sul futuro di Ninja Theory pesa l’ombra della chiusura: un contrasto che fa discutere l’industria. #Xbox #NinjaTheory

🔗 https://www.tomshw.it/videogioco/microsoft-mostra-senua-mentre-ninja-theory-rischia-la-chiusura

Microsoft mostra Senua mentre Ninja Theory rischia la chiusura

Microsoft ha annunciato Senua dopo aver messo a rischio Ninja Theory: il nuovo Hellblade nasce mentre Xbox valuta tagli, cessioni e chiusure interne.

Tom's Hardware
Microsoft reportedly only announced Ninja Theory's new game at Summer Game Fest to try and attract a buyer for the studio

Microsoft's plans to close or split with Ninja Theory were reportedly already in place prior to new Senua game's Summer Game Fest reveal.

Rock Paper Shotgun

Xbox Reportedly Used Ninja Theory’s New Game Trailer To Attract Buyers

Xbox continues to be a source of chaos this week as the industry braces for what is shaping up to be a devastating couple of weeks/months. One of the studios that is seemingly facing closure or being spun-off is Ninja Theory, fresh off revealing its brand new game at the Xbox Showcase just two weeks ago. It turns out, the timing may have been very deliberate by Xbox.

According to Stephen Totilo of the Game File, a source within the company told him that by time the Senua trailer was shown at the Showcase, Microsoft had already made the decision to get rid of Ninja Theory. So why put a trailer for a game you aren’t even going to be publishing front and centre?

Well, in a weird turn of events Totilo’s source confirms a theory I kicked around with some other people on Reddit: ” The thinking was that the promise of a newly announced game would help draw investor interest in the studio, a source familiar with Microsoft’s plans told Game File.”

Totilo also says he’s unsure if anyone in Ninja Theory’s leadership was a part of this plan.

https://www.youtube.com/watch?v=91LAY9B6lUc

If there’s even the tiniest sliver of good news to be taken from this debacle, it’s that at least Xbox is attempting to sell Ninja Theory rather than just shut it down outright. There’s a chance the company could be bought by someone else. And if that falls through, current reporting says that Ninja Theory – along with Double Fine, Compulsion and Arkane Lyon – are all in negotiations with Microsoft to find ways to stay open, such as being allowed to go independent.

With luck, some of them might at least make it, albeit with heavy casualties. I already noted yesterday that 7 employees had left Compulsion Games on Monday, June 15. Any company that survives the culling at this point still faces the possibility of heavy layoffs regardless of whether they stay with Xbox, get bought or go independent.

Going back to Ninja Theory, the company has been struggling over the years. It’s Hellblade/Senua games have been interesting artistic projects but have not done financially very well. The new Senua game seems like a correction, taking their awesome idea of a warrior who suffers from schizophrenia and focusing it a deeper combat system this time around to fight back against people who felt the last game was lacking in….well, game.

Ninja Theory’s in-house performance capture setup is often cited by fans as a valuable asset, but public filings do not appear to support the idea that it is a major third-party revenue generator. The company’s recent accounts show most turnover coming from Microsoft-linked intercompany recharge income, while contract income remained comparatively small. Basically, their performance capture is valuable for their own work and could be turned into a money generator if leased out, but I don’t think it would be enough to keep them afloat independently without Senua becoming a a success or major outside funding coming into play.

#microsoft #News #NinjaTheory #PC #PlayStation #Senua #Switch2 #Xbox
La chiusura di Ninja Theory, a soli nove giorni dall'annuncio di un nuovo titolo, segna una crisi profonda nell'industria videoludica. Il caso solleva interrogativi sulla gestione dei talenti e sulla sostenibilità dei grandi publisher sotto Microsoft. #gamingnews #ninjatheory

Ninja Theory, Double Fine, Compulsion: The REAL Reason They’re in Trouble.
https://youtube.com/watch?v=eKV05gueIP8&is=W-vGOQW1APvFfa5L

> Xbox is facing one of the biggest shakeups in its history — and the studios caught in the middle are the ones fans never expected.
#GreenBloodNetwork #GBN #Shaan786 #DirtGriggity #WBG #NinjaTheory #DoubleFine #CompulsionGames #Layoffs #Closures #Xbox #XboxLive #XGS #XboxGameStudios #GamePass

I just read about #Microsoft supposedly shuttering #NinjaTheory and possibly #DoubleFine.

I thought they were crazy for trying to kill Tango Game Works, but NT and DF?! Who’s next Obsidian, Halo Studios, Bethesda?

They have so much AI brainrot, there’s no reason to have any faith in #XBOX.

#gaming #VideoGames

https://www.theverge.com/games/950204/xbox-ninja-theory-shutdown-hellblade-senua

Xbox is closing down Hellblade creator Ninja Theory

Xbox is closing down Ninja Theory, the studio behind the Hellblade series, a source tells The Verge. Staffers were told on a call on Monday about the closure.

The Verge