ICYMI: Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time: Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X. https://ppc.land/nielsens-2026-upfront-guide-reveals-streaming-now-owns-66-of-young-adult-tv-ad-time/ #Nielsen2026 #StreamingTrends #AdTime #YoungAdults #GenX

Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time: Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X. https://ppc.land/nielsens-2026-upfront-guide-reveals-streaming-now-owns-66-of-young-adult-tv-ad-time/ #Streaming #TVAdTime #Nielsen2026 #DigitalMarketing #AdPlanning