My latest newsletter is all about comments: Does Google see them, does Google care, and how can you prevent comments impacting your site's SEO?

https://www.seoforgooglenews.com/p/ugc-impact-article-comments-seo

#seo #newsseo #ugc #comments

The Impact of Article Comments on SEO

Allowing readers to post comments and contribute to your site is great for engagement and loyalty, but does come with some SEO repercussions.

SEO for Google News

Tomorrow #NESS23 kicks off, the first (and so far only) event dedicated entirely to #NewsSEO.

Once again I'm really proud of the speaker roster we've managed to assemble, which this year includes awesome folks like @wilreynolds, @glenngabe, @LilyRay, @kevin_indig, and many more.

Promises to be another great event, with hundreds of tickets sold. It's consumed the last few months of my life, but as always it'll be worth it!

https://newsseo.io/

NESS 2024: News & Editorial SEO Summit - NESS

NESS - News & Editorial SEO Summit

One unique aspect of SEO for news websites is that SEO needs to be applied to any article *before* it is published.

Changes made to an article after it's published are unlikely to have much impact on that article's performance.

Why is that? I explain this in detail in my latest edition of SEO for Google News.

https://www.seoforgooglenews.com/p/optimise-for-first-crawl

#SEO #NewsSEO

Why Articles Should Be Optimised Before Publishing

One of Google's quirks means that once an article has been crawled and indexed, any changes won't necessarily be picked up by Google until it's too late.

SEO for Google News

Google has 'clarified' why sites may see their Discover traffic fluctuate wildly.

And by 'clarify' I actually mean 'waffle meaninglessly without providing clear direction'.

Basically, Google giveth and Google taketh away, and there's fuck all you can do about it.

https://developers.google.com/search/docs/appearance/google-discover#traffic-changes

#SEO #Discover #NewsSEO #GoogleDiscover

Get on Discover | Google Search Central  |  Documentation  |  Google for Developers

Google's Discover feed shows content related to user interests. This documentation will teach you how to get on Discover and monitor traffic.

Google for Developers

Today is the last day of the #NESS23 Early Bird ticket offer - tomorrow the ticket price increases from $169 to $225, so grab yours today!

We finalised our speaker roster and schedule, and are very happy to confirm @kevin_indig as a speaker! Kevin will be talking about how AI won't replace writers but can make them 10x better.

Check out all speakers and talks on the website: https://newsseo.io/

#SEO #NewsSEO #AudienceGrowth #GrowthMarketing #AI #GoogleNews

NESS 2024: News & Editorial SEO Summit - NESS

NESS - News & Editorial SEO Summit

The 2023 News and Editorial SEO Summit is taking shape. Check out these three speakers and their talks, only to be seen at NESS23 on 11 & 12 October:

Lily Ray - "Winning in Google Discover (Without Losing in Google Search)"

Anna Sbuttoni - "How SEO is Reshaping 'Classic' Newsrooms"

Jes Scholz - "The Need for Speed: SEO Strategies for Rapid Crawling"

#NESS23 #SEO #NewsSEO #GoogleNews #VirtualConference #OnlineEvent

https://mailchi.mp/newsseo/first-update-from-the-news-and-editorial-seo-summit-9394151

APAC people: I'm delivering an online training for WAN-IFRA later this month on all aspects of editorial SEO.

Details and registration: https://wan-ifra.org/events/editorial-seo/

#seo #newsseo #googlenews #editorial #apac

Mastering SEO for News Publishers - WAN-IFRA

WAN-IFRA

Putting the final touches (at last) on a new proper edition of my newsletter. It'll go out on Thursday, all things going well.

Subscribe on https://www.seoforgooglenews.com

#seo #newsseo #googlenews #seoforgooglenews

SEO for Google News | Barry Adams | Substack

An irregular newsletter with insights, expertise, tips and updates for anyone interested in optimising for Google News and Discover. Click to read SEO for Google News, by Barry Adams, a Substack publication with thousands of readers.

The News & Editorial SEO Summit is coming back for its third year on 11th & 12th October 2023, with another epic roster of expert speakers from SEO and publishing:

https://www.seoforgooglenews.com/p/ness-2023

#seo #newsseo #ness23

News & Editorial SEO Summit 2023

Our unique NESS event is coming back for its third year on 11 & 12 October with another excellent roster of expert speakers from SEO and publishing.

SEO for Google News

I havenโ€™t written a new edition of seoforgooglenews.com since May (I have several in drafts but itโ€™s tough to find the time to finish and publish them) yet my subscriber numbers have just grown past the 7K mark.

Very grateful to everyone who signs up to read my infrequent ramblings about #newsSEO.