Mastodawn

In my blog
Time for a bold nation #brand: bring on a new Brand #Aotearoa
https://jackyan.com/blog/2026/01/time-for-a-bold-nation-brand-bring-on-a-new-brand-aotearoa/

#NationBranding #branding #NZ

Time for a bold nation brand: bring on a new Brand Aotearoa

I finally watched the 2019 documentary Very Ralph, on Ralph Lauren, and how he built his company on an aspirational image of the American Dream. Never mind that it wasn’t exactly real, and a fantasy that he brought out for customers to buy into, the public understood the codes (life in the Hamptons or the

Jack Yan: the Persuader Blog

Jack Yan (甄爵恩)Jan 25

Watched the 2019 doco on Ralph Lauren on the plane back. Lauren sold the American Dream in his campaigns. He relied on a version of his nation’s image. In a dreamland, sure. So what is our equivalent? In the 2000s, I could think of one—a faraway centre of creativity and imagination surrounded by natural wonder. Today … I really don’t know if #Aotearoa has one that could resonate globally. And that is troublesome for any exporter. #NationBranding #branding #NationalImage #NZ

Thomas Michl Aug 10, 2025

Das Wissen | SWR: #NationBranding – Wenn Staaten zu Marken werden
https://www.swr.de/swrkultur/wissen/nation-branding-wenn-staaten-zu-marken-werden-102.html

Nation Branding – Wenn Staaten zu Marken werden

"Deutschland" ist – auch – eine Marke. Genauso wie die Schweiz oder Schweden. Mit all diesen Staaten verbinden wir etwas – und das ist kein Zufall, sondern Regierungen auf der ganzen Welt tun einiges dafür, damit wir ihr Land mit bestimmten "Alleinstellungsmerkmalen" verbinden. Gábor Paál spricht mit der Historikerin Jessica Gienow-Hecht (SWR 2025) Hörtipps: Wie funktionieren Marken? https://www.ardaudiothek.de/episode/urn:ard:episode:852bdeeb8dcd3e77/ Staatsbankett und Streetfood – mit Essen Politik gemacht wird https://www.ardaudiothek.de/episode/urn:ard:episode:c7c26aba3f5a8be5/ Buchtipp: Jessica Gienow-Hecht: Vom Staat zur Marke. Die Geschichte des Nation Branding (2025) Bei Fragen und Anregungen schreibt uns: [email protected] Folgt uns auf Mastodon: https://ard.social/@DasWissen

SWR Kultur

Freie Universität Berlin Jul 25, 2025

Sonne, Shopping, Fußball-WMs ☀️🛍️ ⚽️
Autoritäre Staaten vermarkten sich längst wie Produkte.

Hinter dem sogenannten #NationBranding steckt Strategie: Ein Image ohne Politik, dafür voller Luxus, Ordnung und Effizienz. Kritisches wird ausgeblendet – wie bei jeder guten Werbung.

Wie Imagearbeit im Werbelook funktioniert und warum sie in Demokratien komplizierter ist, erklärt Historikerin Jessica Gienow-Hecht vom John-F.-Kennedy-Institut der #FUBerlin

Zum Artikel ➡️ https://www.fu-berlin.de/campusleben/forschen/2025/250724-nation-branding-gienow-hecht/index.html

Oliver Zöllner May 16, 2025

It was such a pleasure introducing students from Canada, Israel and Thailand to the concepts of #PublicDiplomacy and #NationBranding as part of @hdmstuttgart's International Summer Course! After my intro our guests got interviewed by dedicated local students at campus radio HORADS 88,6.
Next week, the students from Toronto, Rishon LeZion and Bangkok will be producing a radio show on their own, looking into the public diplomacy and nation branding activities of their home countries.

Jack Yan (甄爵恩)Oct 12, 2024

In my blog
Where is brand #Aotearoa?

https://jackyan.com/blog/2024/10/where-is-brand-aotearoa/ #branding #NationBranding #exporting #export #NZ

Where is brand Aotearoa?

One thing holding back exports from Aotearoa New Zealand is the absence of a true, authentic national brand. I said this even back in the days of the 100% Pure campaign, which was much lauded. I cynically asked: can we really claim this when France and Germany outspend us on the environment as a percentage

Jack Yan: the Persuader Blog

Jack Yan (甄爵恩)Jul 26, 2024

In my blog
From The Lord of the Rings to Border Patrol: how Sweden sees us

https://jackyan.com/blog/2024/07/from-the-lord-of-the-rings-to-border-patrol-how-sweden-sees-us/ #NZ #Aotearoa #NationBranding #branding #marketing #tourism

From The Lord of the Rings to Border Patrol: how Sweden sees us

Something that goes beyond Border Patrol as our sole media ambassador in 2024 might be truly needed.

Oliver Zöllner May 8, 2024

It's been so delightful to meet and team up with visiting students from Canada, Israel and the U.S. at @hdmstuttgart yesterday! As part of HdM's International Summer Course, I gave an introduction to the concepts of #PublicDiplomacy, #NationBranding and #CompetitiveIdentity, followed by a tour of HdM's campus radio, HORADS 88.6, where the visitors got interviewed by fellow students. Next Tuesday they'll produce their own radio show on the topic of international communication. So super.