@packmusicA retro-pop band called The Velvet Sundown accumulated a million monthly listeners on Spotify earlier this year. The music was catchy. The backstory was detailed. The photographs had that quality of images that reward close inspection by generating new questions.
Everything about the project was generated by artificial intelligence. The songs, the images, the biography, the entire artist identity that listeners had been following and adding to playlists. And it worked. People were fooled. That's the significant thing.
The Pack's position - human creation, human curation - is not (only) a statement about the ethics of AI as a technology. It is a governance decision about what kind of content the platform is designed to support, and whose interests it was built to serve.
An AI disclosure label doesn't resolve the structural question of whether synthetic content should compete in the same royalty pool as music made by human beings. But it is a start, and transparency and flexibility is always better than the alternative.
New blog on AI disclosure, The Velvet Sundown, and why the label on the label matters even for platforms that already say no.
#AIMusic #AITransparency #HumanCuration #IndependentMusic #MusicIndustry #ThePackMusic #ArtificialIntelligence #MusicEthics
The Label on the Label — The Pack Music Co-operative
When a retro-pop band called The Velvet Sundown racked up a million monthly listeners on Spotify earlier this year with catchy hooks and nostalgic sound, music fans were captivated. There was just one problem: the band wasn't real - every song, image, and backstory had been generated using AI. Th
Tim Green
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