David GraylessAug 13, 2025
#MorrisFullerBenton (November 30, 1872 – June 30, 1948) was an American #typefaceDesigner who headed the design department of the #AmericanTypeFounders (ATF), for which he was the chief type designer from 1900 to 1937. Many of Benton's designs, such as his large family of related #sansserif or "gothic" #typefaces, including #AlternateGothic, #FranklinGothic, and #NewsGothic, are still in everyday use.
Stewart RussellSep 4, 2023

Anyone got a copy of the 1928 ATF font catalogue? I'm specifically looking for Morris Fuller Benton's first cut of Broadway, to see if it has the letter S form which can only be truthfully described as "weird-ass". Internet Archive has catalogues from the early 1930s, by which time Broadway had grown lowercase, plus a more sinuous S form.

#typography #ATF #MorrisFullerBenton #history #1928 #ArtDeco

Carlo GrosoliFeb 16, 2023
This talk by @nicksherman about Franklin Gothic typeface, its history and its legacy, is awesome. I learned many things, and it clarified some others I wasn't sure of.
Thank you!
https://vimeo.com/775813402
#franklingothic #morrisfullerbenton #atf #cooperunion #herblubalinstudycenter
Franklin Gothic Goes on Forever with Nick Sherman

Vimeo