I realized that I haven't written anything significant in a while, so I just want to break the silence with something that's been on my mind for a long time. It's regarding all this talk of nostalgia and "the death of the monoculture" (which is often just a way to say that you miss cultural homogeneity) and all that.
It's not that I'm completely oblivious to the mechanics of nostalgia. Rather, I have long been perplexed as to why I seem so immune to a sentiment that seems so universally pervasive, especially in American society. But now I do, and so I would like to share a little bit about me and my childhood.
My childhood was shaped by the culture of the 2000s and early 2010s. I can recall a handful of pleasant moments from those years, but there are also memories I would rather forget. We had some good entertainment back then, some good music, games, etc. and we also had some of the bad too. The Internet back then was full of more varied surprises. We had things like the Nintendo DS, the Disney website which used to have a whole drawing thing where kids could make comics with wolves and stuff, certain computer edutainment games on CD-ROM I used to play, and more. Those experiences were part of the broader cultural landscape that defined the turn of the century.
But if I focus on my personal experience with all the stuff that was available to me at the time, if I focus on what I think and not what the broader so-called "monoculture" of the time thinks, I honestly would hesitate to call the decades of my childhood nostalgic in a meaningful way that gives me a lot of personal comfort and reverence for them. The American pop culture of the 2000s feels, at least to me, oddly unremarkable. It occupies this weird liminal space that neither disappoints me nor leaves a lasting emotional imprint. The early 2010s, particularly the radio‑friendly pop hits of that period, rank slightly higher in my personal hierarchy, but even those moments are only really modestly memorable.
As a child, many things have captured my attention, yet few have endured as the deep, resonant touchstones that typical nostalgic narratives highlight. Some exceptions to this I can immediately think of at the moment include the Super Mario 64 DS and Nintendogs games (haven't touched a console game in over 15 years), that Kid Pix (?) design software thing (which I haven't played for longer than that), maybe Club Penguin (I don't even remember my old username anymore), and a lot of the music I used to listen to, most of whose titles and lyrics I no longer remember.
At the time, music played a larger role in my life than anything else, before I discovered art. I listened primarily to FM radio, hearing songs from artists such as Katy Perry, Lady Gaga, Adele, Kesha, Pink, and Jessie J. Because I rarely focused on lyrics, artist names, or song titles, I retain only vague recollections of melodies and hooks, at least for most of the songs I really liked back then that barely got any time on the radio. And because of FM radio's inherent repetitive nature, I got easily bored of a lot of the songs that were played over and over, and I eventually drifted into the EDM scene, especially dubstep and drum & bass, which was prominent at the time, before I moved on to other different genres that resonated more with me. In hindsight, the early 2010s stand out as the most memorable musical period for me.
But, like... that's it? I struggle to articulate any strongly positive feelings about the rest of the 2000s and 2010s. I personally don't rank things like entertainment based on what decade they're from, yet the 2000s strike me as particularly mediocre. Apart from the titles that immediately captured my interest, there were few video games that held my attention. The cartoons, movies, and TV shows I watched offered occasional moments of interest, but the limited selection left me feeling resigned and underwhelmed. I did enjoy most animated films but never truly connected with live‑action movies; they seemed dull and unengaging. That effect still sort of lingers to today, expect now I recently find that I can't stand most of today's animation. I think I started losing much enthusiasm for animation around the 2010s when shows like The Amazing World of Gumball and movies such as Frozen came out (for some reason), and I noticed it declined more sharply when Disney began remaking its animated classics as live‑action films. The growing hype around anime and adult animation in the West added to my disengagement, though I do appreciate certain Studio Ghibli works.
I suspect this pattern reflects within myself a gradual loss of the curiosity and excitement that once accompanied new fiction, even though I was never really at all that much into most modern fiction anyway. Modern entertainment, for as long as I can remember, has failed to capture my interest, and so this has led me to gravitate towards the classics. I enjoy 1970s rock and 1990s dance music, and at one point I used to find comfort in way older shows like Dennis the Menace and The Beverly Hillbillies. I could never tolerate a single crime drama show, though somehow I was able to tolerate more procedural fare such as Dragnet. I also have a bit of a thing for older regional (mostly foreign) children's entertainment and music, which I am most drawn to, but that's a story for another day.
Notably, all of these preferences predate my own existence; I was not physically present for those eras. I don't feel like most people would consider this true nostalgia due to this fact, so I think it is simply a matter of personal taste in my case, an affinity for certain styles and works that happen to be older than me, if you will. I'm also not one of those people who gatekeep certain entertainment preferences based on how old they are and how popular they were back then, I've run into those types and they tend to be somewhat obnoxious about it.
I think that's why I tend to disengage from these kinds of conversations, as most of it tends to focus on how superior it is to present-day entertainment, and not so much on the merits of the works by themselves. Yes, it can be perceived that there was a drop of quality when big entertainment studios, publishers, etc. started to move towards immediately grabbing the audience's attention for shock value and heavily rely on things like CGI with inconsistent effort. But, despite all my lack of enthusiasm, I would never make such statements about inferiority or superiority unless it's actually objective, and even then, all opinions on entertainment are subjective anyway.
In short, I don't really have much nostalgia for the 2000s and 2010s with respect to my own immediate lived experience and limitations during this period. But I don't have an issue with nostalgia stuff in general, just the way it's presented and delivered by most people.
#nostalgia #monoculture #GenZ