Google updates Meridian MMM with pricing variables and new priors: Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay. https://ppc.land/google-updates-meridian-mmm-with-pricing-variables-and-new-priors/ #GoogleUpdates #MarketingMixModel #MeridianMMM #OpenSourceMarketing #PricingStrategy