Why did a pair of Japanese Yubari King melons just fetch a record 5.8m yen (£27,000)? It’s not a meal; it’s corporate PR theater.

Wholesale buyers pay crazy prices at the season's first auction for instant national news coverage. In Japan, flawless fruit is a luxury status symbol given as a high-respect gift. These melons are grown with obsessive care: one fruit per vine, daily manual massages with cotton gloves, and tiny sun-hats to prevent blemishes.

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#Yubari
#melons
#PR

Sapporo, Japan
Koichi Okubo, whose two Yubari melons won the season’s first auction, fetching a record price of 5.8m million yen (£27,000).

#photography
#Japan
#Yubari
#melons

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https://spectra.video/w/qfLQSKCGPrtbEwos7TGBz2

400 Plants Transplanted In One Day

PeerTube