Maybe the goal is not an audience and ratings. Owning a legacy network still gives you, political access, agenda influence, narrative framing power. Legacy media may be dying, but it still has a huge audience. Even so, you don’t need millions of viewers. You need the right ones.
https://www.techdirt.com/2026/03/27/cbs-news-under-bari-weiss-sees-worst-ratings-in-quarter-century/ #MediaShift



