MRC and IAB release attention measurement guidelines for advertisers: The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback. https://ppc.land/mrc-and-iab-release-attention-measurement-guidelines-for-advertisers/ #Advertising #Marketing #DigitalMarketing #AttentionMeasurement #MediaRatings

ICYMI: FTC targets media rating companies in sweeping industry probe: The commission demands disclosure of operations, finances, and industry relationships from rating organizations amid mounting political pressure. https://ppc.land/ftc-targets-media-rating-companies-in-sweeping-industry-probe/ #FTCatWork #MediaRatings #TransparencyInMedia #RegulatoryOversight #IndustryProbe

ICYMI: FTC targets media rating companies in sweeping industry probe: The commission demands disclosure of operations, finances, and industry relationships from rating organizations amid mounting political pressure. https://ppc.land/ftc-targets-media-rating-companies-in-sweeping-industry-probe/ #FTClaws #MediaRatings #Transparency #MediaEthics #Regulation