Show threadagileJan 22

If you are an agile coach selling no rules to a bank or a hospital, you are setting them up for failure. Real agility requires the maturity to decide which rules apply and which ones are just theater. Are you leading a transformation, or just helping them burn cash faster?

#MythBuster #BusinessTruths #RealityCheck #AgileLeadership #MediaExecutives (4/4)

PPC LandOct 4
Gracenote report highlights contextual targeting gap in CTV advertising: Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies. https://ppc.land/gracenote-report-highlights-contextual-targeting-gap-in-ctv-advertising/ #CTVAdvertising #ContextualTargeting #MediaExecutives #DigitalMarketing #AudienceTargeting
Gracenote report highlights contextual targeting gap in CTV advertising

Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.

PPC Land
PPC LandAug 3, 2025
Publishers rally against AI scraping at IAB Tech Lab summit: Mediavine CRO Amanda Martin joined Google, Meta, and 80+ media executives to establish technical standards forcing AI platforms to respect publisher consent and compensation. https://ppc.land/publishers-rally-against-ai-scraping-at-iab-tech-lab-summit/ #AIscraping #PublisherRights #IABTechLab #MediaExecutives #TechStandards
Publishers rally against AI scraping at IAB Tech Lab summit

Mediavine CRO Amanda Martin joined Google, Meta, and 80+ media executives to establish technical standards forcing AI platforms to respect publisher consent and compensation.

PPC Land