“So what does the #physicist bring to #Ferrari? “I think a few things. In #physics, one of the first lessons is that you need to keep in mind that all the points of view are important to understand reality.”

“Vigna is one smart cookie. At European tech company #STMicroelectronics he led the team that developed the 3D motion sensors that allow mobile phones to do so many clever things. Vigna has filed more than 200 #patents. Yet, curiously, he opposes the digital-first approach.”

“In the last, let’s say 15 to 20 years, too many cars became too difficult to be used. The reason why the car became so digital, with so many #TouchButtons instead of #MechanicalButtons … is because they are #cheaper.”

#BenedettoVigna / #engineering / #electrics <https://www.afr.com/life-and-luxury/cars-bikes-and-boats/pizza-pasta-and-science-with-the-physicist-electrifying-ferrari-20260310-p5o947> (paywall) / <https://archive.md/fbk8b>

Lunch with Ferrari CEO Benedetto Vigna

Benedetto Vigna worked on the Higgs boson, has 200 patents and explains why Jonny Ive and Marc Newson will deliver an all-electric Ferrari people want to buy.

Australian Financial Review