In marketing, a lot of knowledge lives in people’s heads:
- Why a positioning changed
- What worked in past launches
- The trade-offs behind campaign decisions.
It works… until teams grow, people move on, and context disappears.
A simple knowledge base helps teams reuse what works and understand past choices without digging through threads.
Practical guide: https://xwiki.com/en/Blog/how-to-create-a-knowledge-base-for-marketing-teams/

How to build a knowledge base for marketing teams
Learn step-by-step how to enhance your marketing team's efficiency and collaboration with a centralized knowledge base. This comprehensive guide explores the essential components, structuring strategies, and effective tools, like XWiki, for managing vital information.
