As B2B buying journeys become longer and more complex, measuring marketing’s impact on revenue is becoming increasingly difficult. In this interview, Dreamdata CEO Nick Turner discusses attribution, revenue analytics, AI’s impact on marketing, and why consistency and credibility matter when connecting marketing activity to business outcomes.
Read the interview: https://www.techfinitive.com/interviews/nick-turner-ceo-of-dreamdata-resist-the-temptation-to-talk-in-probabilities/
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