‘AI washing’: firms are scrambling to rebrand themselves as tech-focused

PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence

UK regulator launches review of ‘aggressive’ claims management firms amid compensation concerns

FCA focuses on marketing, misleading ads, unfair exit fees and people being signed up without their permission

Italy investigates beauty brands over concerns about young girls’ mental health

Regulator fears use of ‘covert marketing strategies’ by Sephora and Benefit might fuel compulsive habits

Argos faces backlash over ‘influencer kit’ for toddlers

Critics say £15 toy designed for children aged two and over risks exposing them to ‘a very adult, performative world’

How gen Z women are conquering country music: ‘Fans are speaking louder than gatekeepers’

This month, Ella Langley and Megan Moroney became the first pair of women in country music to top both the US albums and singles charts

I’m not sure a bakery needs a branded condom – can any business resist selling merch now?

From Trader Joe’s totes to Greggs jewellery, swag mania reveals how small businesses can promote their ‘brands’ – and how we use stuff to signal our tribe, says freelance journalist Elle Hunt

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