‘AI washing’: firms are scrambling to rebrand themselves as tech-focused

PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence

The Guardian
UK regulator launches review of ‘aggressive’ claims management firms amid compensation concerns

FCA focuses on marketing, misleading ads, unfair exit fees and people being signed up without their permission

The Guardian
Italy investigates beauty brands over concerns about young girls’ mental health

Regulator fears use of ‘covert marketing strategies’ by Sephora and Benefit might fuel compulsive habits

The Guardian
Argos faces backlash over ‘influencer kit’ for toddlers

Critics say £15 toy designed for children aged two and over risks exposing them to ‘a very adult, performative world’

The Guardian

Por que vale a pena as pessoas pagarem pelo SEU serviço?

Tanto o #marketing quanto o #design do smartphone que você está usando e esta rede social foram feitos por amadores com templates? Qual a diferença entre fazer seu próprio marketing ou contratar um Pro? Saia da paisagem. Construa uma autoridade profissional para que sua empresa seja realmente reconhecida e tenha uma marca-forte de verdade. O resto vai passar.

#CuritibaVendas #ParanaDesign #MarketingPR #CuritibaCool #CuritibaCult

How gen Z women are conquering country music: ‘Fans are speaking louder than gatekeepers’

This month, Ella Langley and Megan Moroney became the first pair of women in country music to top both the US albums and singles charts

The Guardian
I’m not sure a bakery needs a branded condom – can any business resist selling merch now? | Elle Hunt https://www.theguardian.com/commentisfree/2026/jan/03/bakery-branded-condom-trader-joes-tote-bag-greggs-jewellery #MarketingPr #Fashion #Accessories #UkNews #LifeAndStyle
I’m not sure a bakery needs a branded condom – can any business resist selling merch now?

From Trader Joe’s totes to Greggs jewellery, swag mania reveals how small businesses can promote their ‘brands’ – and how we use stuff to signal our tribe, says freelance journalist Elle Hunt

The Guardian

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