IAB Polska's 300-page AI guide expands Polish marketing playbook by threefold: IAB Polska released AI Guide 2.0 on January 8, 2026, expanding from 2024 edition to over 300 pages covering large language models, agents, and performance marketing. https://ppc.land/iab-polskas-300-page-ai-guide-expands-polish-marketing-playbook-by-threefold/ #MarketingPolski #AIguide #SztucznaInteligencja #ModeliJęzykowe #Marki