IndieAuthors.Social NewsPaying for Exposure on Social Media: What Not to Do
There’s no magic shortcut for marketing books, and anyone who tells you otherwise is definitely selling something.
https://janefriedman.com/paying-for-exposure-on-social-media-what-not-to-do/
The Creative Penn (unofficial)Special Editions, Seasonal Podcasts, and the Art of Low-Key Book Marketing with Sara Rosett https://www.thecreativepenn.com/2026/04/13/special-editions-seasonal-podcasts-and-the-art-of-low-key-book-marketing-with-sara-rosett/ #MarketingandPromotion #AuthorEntrepreneur #bookmarketing #sellingdirect
Special Editions, Seasonal Podcasts, and the Art of Low-Key Book Marketing with Sara Rosett | The Creative Penn
Are you tired of the hustle-harder approach to book marketing? What if a quieter, more creative strategy could work just as well — and feel a whole lot better? How can special editions, physical letters, and library outreach bring readers to your books without the daily grind of ads and social media? Sara Rosett shares
I Hired a Book Publicity Firm for £1,800. Here’s What Went Wrong.
One author reflects on how her desire to not just outsource marketing, but to outsource even thinking about it, led to regrettable results.
https://janefriedman.com/i-hired-a-book-publicist-for-1800-heres-what-went-wrong/
The Struggle Is Reel: Marketing Without Social Media
Needing to build audience for a new book, one author examines her avoidance of creating video content in favor of face-to-face connections.
https://janefriedman.com/the-struggle-is-reel-marketing-without-social-media/
Can AI generate a meaningful book marketing plan?
Can an AI-generated marketing report help save you time and brainpower for more creative writing pursuits? Yes and no, with some urgent caveats.
https://janefriedman.com/can-ai-generate-a-meaningful-book-marketing-plan/
Brand Something Beautiful: How Authors Can Stand Out In A Crowded Market with Steve Brock https://www.thecreativepenn.com/2025/10/13/brand-something-beautiful-how-authors-can-stand-out-in-a-crowded-market-with-steve-brock/ #MarketingandPromotion #branding
Brand Something Beautiful: How Authors Can Stand Out In A Crowded Market with Steve Brock
How do you stand out as an author when thousands of books are published every day? What's the difference between having a logo and having a real brand that sells books? Is it possible to maintain your authentic voice while appealing to genre readers who seem more loyal to categories than authors? With Steve Brock
Garlic press: Hellmann’s spreads its flavor into Armentrout’s new release
In a brand partnership with Hellmann’s mayonnaise, Armentrout’s latest is now available in a special edition printed with garlic-infused ink.
https://janefriedman.com/garlic-press-hellmanns-spreads-its-flavor-into-armentrouts-new-release/
Amazon Advertising For Books With Geoff Affleck https://www.thecreativepenn.com/2025/09/29/amazon-advertising-for-books-with-geoff-affleck/ #MarketingandPromotion #bookmarketing
Amazon Advertising For Books With Geoff Affleck
Have you optimized the seven essential elements of your Amazon book page before you even consider marketing? Are you making the most of A+ content, and advertising with Amazon? Amazon Ads expert Geoff Affleck gives his tips. In the intro, potential TikTok US changes [BBC]; Special editions [Written Word Media]; Self-Publishing with Dale Kickstarter books;
If Book Marketing Feels Miserable, Read This Now
Most of us feel unskilled at marketing, but real resistance to it might reveal an emotional pattern that protects us when visibility feels risky.
https://janefriedman.com/if-book-marketing-feels-miserable-read-this-now/
3 Publicity Mistakes Debut Authors Make (and How to Avoid Them)
It’s hard to execute book publicity perfectly the first time around, but there’s a lot you can do to give your project the best shot at visibility.
https://janefriedman.com/3-publicity-mistakes-debut-authors-make-and-how-to-avoid-them/