Lettering for Advertising, Mortimer Leach, 1959 (1st ed, 1956) with original student work from Barry Frost. https://vimeo.com/1088232728

In 2021, while folks stuck at home during the pandemic, @letterformarchive did a social media campaign where we shared some favorites from our home libraries. This was one of my picks.

#Lettering #MortimerLeach #1950s #LetteringManuals

Paul Carlyle and Guy Oring, New Letters and Lettering, 1938 & 1943, New York.

#LetterformArchive #Lettering #LetteringManuals #PaulCarlyle #GuyOring #Rain #Lightning #Speed

Quellstift-Arbeiten: Freizeit-Bücher für die Jugend, Band 9/10, designed by Albert Haeubi and published by Paul Haupt Bern, Switzerland, ca. 1927.

A similar method for teaching lettering was first developed by Rudolf von Larisch and used by many of the Vienna Secession artists. Read more in @typeoff’s essay in our Die Fläche book: https://letterformarchive.org/shop/die-flache/

#Lettering #Redis #ViennaSecession #SpeedballPens #RudolfVonLarisch #AlbertHaeubi #LetteringManuals

H. C. Spencer, one of the many Spencers who succeeded Platt Rogers Spencer, the man who gave Spencerian calligraphy its name. (Fine engraving by J. C. Buttre.)

Image from Spencerian Key to Practical Penmanship, one of many new items in @letterformarchive’s Online Archive: https://oa.letterformarchive.org/item?workID=lfa_writingmanuals_0088&targPic=lfa_writingmanuals_0088_004.jpg

#Calligraphy #Spencerian #Cursive #Script #Lettering #WritingBooks #WritingManuals #LetteringManuals