Smart TV home screens now drive more movie decisions than trailers: LG Ad Solutions study finds 96% of viewers say home screen ads influence theater decisions, while 67% rent movies after seeing promotions on TV screens. https://ppc.land/smart-tv-home-screens-now-drive-more-movie-decisions-than-trailers/ #SmartTV #HomeScreen #MovieDecisions #LGAdSolutions #FilmPromotion

LG Ad Solutions and Taboola partner for CTV performance tracking: LG Ad Solutions and Taboola announced Performance Enhancer on December 3, 2025, connecting connected TV exposure to measurable digital conversions globally. https://ppc.land/lg-ad-solutions-and-taboola-partner-for-ctv-performance-tracking/ #LGAdSolutions #Taboola #CTV #PerformanceTracking #DigitalMarketing

LG Ad Solutions reports 60% growth in home screen advertising placements: LG Ad Solutions announces 60% year-over-year increase in advertisers using smart TV home screen placements as viewers spend 10 minutes browsing. https://ppc.land/lg-ad-solutions-reports-60-growth-in-home-screen-advertising-placements/ #LGAdSolutions #SmartTV #AdvertisingGrowth #HomeScreenAds #DigitalMarketing

LG Ad Solutions integrates ACR data with Databricks Marketplace: LG Ad Solutions launches Program Views dataset on Databricks Marketplace, providing 33M+ opted-in Smart TV viewership data through Delta Sharing infrastructure. https://ppc.land/lg-ad-solutions-integrates-acr-data-with-databricks-marketplace/ #LGAdSolutions #DatabricksMarketplace #SmartTV #DataIntegration #ViewershipData

LG Ad Solutions expands to Australia with Sydney-based director appointment: Smart TV advertising technology arrives in Australia as company targets growing CTV market expansion. https://ppc.land/lg-ad-solutions-expands-to-australia-with-sydney-based-director-appointment/ #LGAdSolutions #SmartTV #CTV #Advertising #Marketing

LG Ad Solutions joins Innovid's Harmony initiative to optimize CTV advertising: Innovid expands its Harmony Initiative with LG Ad Solutions, promising increased efficiency and ROI in connected TV advertising. https://ppc.land/lg-ad-solutions-joins-innovids-harmony-initiative-to-optimize-ctv-advertising/?utm_source=dlvr.it&utm_medium=mastodon #CTV #AdTech #DigitalMarketing #Advertising #LGAdSolutions

LG Ad Solutions expands global reach with Magnite partnership renewal: Partnership sees 103% growth in programmatic spend, introduces new ad formats and enhanced viewer targeting capabilities. https://ppc.land/lg-ad-solutions-expands-global-reach-with-magnite-partnership-renewal/?utm_source=dlvr.it&utm_medium=mastodon #LGAdSolutions #Magnite #ProgrammaticAdvertising #AdTech #DigitalMarketing