“Grossman laid out a challenge to the team: whatever NA beer they produce, it had to be on par with Pale Ale. Sierra innovation brewers James Conery and Isaiah Mangold spent almost five years trying to meet and exceed that standard, and it wasn’t until they sent Trail Pass to test markets last fall that they knew they’d nailed it.”
#SierraNevadaBrewing #KenGrossman #FamilyOwned #NABeer https://www.kramerbev.com/sierra-nevada-raises-the-non-alc-standard/