Mastodawn

One may know how to gain a victory, and know not how to use it.
-- Hannibal Barca ((circa 247-183 BCE))

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There are two ways to slide easily through life: to believe everything or to doubt everything; both ways save us from thinking.
-- Alfred Korzybski

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Wisdom in Space Mar 30

To get it right, be born with luck or else make it. Never give up. Get the knack of getting people to help you and also pitch in yourself. A little money helps, but what really gets it right is to never -- I repeat -- never under any conditions face the facts.
-- Ruth Gordon

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Wisdom in Space Mar 27

When cake mixes were first created, they required consumers to only add water -- a major behavioral shift. Consumers felt a cake made with such a mix could not possibly be as good as a homemade cake. So cake mix formulas were revised to require the addition of an egg and milk. The new mixes met with great success, because the behavior shift required of consumers was minor. Eventually some consumers became comfortable adding only water (some never will).
-- Kathy Biro

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