FYI: Kantar Media exits Kantar Group and relaunches as Fifty5Blue: Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries. https://ppc.land/kantar-media-exits-kantar-group-and-relaunches-as-fifty5blue/ #KantarMedia #Fifty5Blue #Rebranding #AudienceMeasurement #MediaAnalytics
Kantar Media exits Kantar Group and relaunches as Fifty5Blue

Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries.

PPC Land
ICYMI: Kantar Media exits Kantar Group and relaunches as Fifty5Blue: Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries. https://ppc.land/kantar-media-exits-kantar-group-and-relaunches-as-fifty5blue/ #KantarMedia #Fifty5Blue #AudienceMeasurement #Marketing #DataAnalytics
Kantar Media exits Kantar Group and relaunches as Fifty5Blue

Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries.

PPC Land
Kantar Media exits Kantar Group and relaunches as Fifty5Blue: Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries. https://ppc.land/kantar-media-exits-kantar-group-and-relaunches-as-fifty5blue/ #KantarMedia #Fifty5Blue #Rebranding #AudienceMeasurement #HybridMeasurement
Kantar Media exits Kantar Group and relaunches as Fifty5Blue

Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries.

PPC Land

Tubefilter: Advertisers express disappointment after the firms measuring YouTube like TV are ordered to cease and desist. “Last July, a U.K.-based measurement nonprofit called Barb announced a new form of ratings designed for YouTube content. Rather than counting raw metrics like views and subscriptions, which are hard to compare against TV traffic, Barb teamed up with market research company […]

https://rbfirehose.com/2026/02/01/tubefilter-advertisers-express-disappointment-after-the-firms-measuring-youtube-like-tv-are-ordered-to-cease-and-desist/
Tubefilter: Advertisers express disappointment after the firms measuring YouTube like TV are ordered to cease and desist

Tubefilter: Advertisers express disappointment after the firms measuring YouTube like TV are ordered to cease and desist. “Last July, a U.K.-based measurement nonprofit called Barb announced …

ResearchBuzz: Firehose
Israel Hayom beats rivals in 2025 Israeli readership survey

The latest TGI survey data for 2025 crowns Israel Hayom as the nation's most widespread newspaper, maintaining its dominance over Yediot Ahronot despite a broader industry-wide decline in print media exposure.

www.israelhayom.com
👉📈 Laut einer Studie von Kantar Media haben Social-Media-Plattformen wie Facebook und Instagram während der Pandemie an Beliebtheit gewonnen und sind für Werbetreibende wichtiger denn je. #SocialMediaMarketing #KantarMedia https://www.mediapost.com/publications/article/385989/
Invisalign Fights Teen Braces Drama In Social Media Campaign

"Will braces drama stand in the way of love?" asks Invisalign. "Pop out your Invisalign aligners and eat the foods you love."

RT de Résistance à l'Agression Publicitaire :

D'après une étude #KantarMedia "76% des consommateurs n’aiment pas la pub – tous supports confondus - ou y sont indifférents".

Et si on diminuait la pression publicitaire au lieu de la rendre toujours plus intrusive ?

http://www.ladn.eu/nouveaux-usages/etude-marketing/les-annonceurs-ont-trop-de-donnees-et-ils-ne-savent-pas-quoi-en-faire/

Les annonceurs ont trop de données, et ils ne savent pas quoi en faire - L'ADN

Si les internautes n'aiment plus la pub, c'est surtout parce qu'elle n'est pas assez pertinente et ciblée. Pourtant, les annonceurs récoltent des données à

L'ADN

D'après une étude #KantarMedia "76% des consommateurs n’aiment pas la pub – tous supports confondus - ou y sont indifférents".

Et si on diminuait la pression publicitaire au lieu de la rendre toujours plus intrusive ?

http://www.ladn.eu/nouveaux-usages/etude-marketing/les-annonceurs-ont-trop-de-donnees-et-ils-ne-savent-pas-quoi-en-faire/