Authentic Brands Chief Jamie Salter on the New ‘Blueprint’ for Managing Celebrity Estates: ‘It’s No Longer About Simply Licensing an Image’

https://fed.brid.gy/r/https://variety.com/2026/biz/features/authentic-brands-jamie-salter-marilyn-monroe-100-1236763419/

Authentic Brands Chief Jamie Salter on the New ‘Blueprint’ for Managing Celebrity Estates: ‘It’s No Longer About Simply Licensing an Image’
#Variety #Features #AuthenticBrandsGroup #JamieSalter #MarilynMonroe100

https://variety.com/2026/biz/features/authentic-brands-jamie-salter-marilyn-monroe-100-1236763419/

How Authentic Brands Uses Storytelling to Burnish Legends

Authentic Brands Group chairman Jamie Salter on why Marilyn Monroe's centennial was a prime opportunity to re-examine her life and legacy.

Variety