BBC: Luke Littler applies to trademark his face to combat AI fakes. “Luke Littler, the youngest darts world champion in history, has applied to the Intellectual Property Office to trademark his face. The move is intended to prevent his face being reproduced, including by generative AI, without permission.”
https://rbfirehose.com/2026/03/23/bbc-luke-littler-applies-to-trademark-his-face-to-combat-ai-fakes/


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